UBS European Alpine Property Focus 2025

Swiss real estate market UBS European Alpine Property Focus 2025

In recent years, prices for Alpine holiday apartments have risen much more sharply than the overall market, and these properties have once again become coveted status symbols.

by Maciej Skoczek 04 Jun 2025

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At a glance

There was a time when grand hotels adorned the peaks of the Alps and moun - tain vacations were reserved for the wealthy elite. Owning a personal holiday home in the mountains was a rare exception. It was only with the expansion of transportation networks and the rise of ski tourism that vacation apartments became a mass phenomenon in the 1970s.
To counter increasing land use and the growing number of vacant holiday homes, most tourist regions began introducing stricter supply restrictions around the turn of the millennium. The additional supply of second homes was deliber - ately limited. At the same time, the trend toward flexible short trips abroad led to a structural decline in demand for holiday apartments until the pandemic sent the world into home (office) mode and brought the advantages of a private retreat in the mountains back into focus.
In recent years, prices for Alpine holiday apartments have risen much more sharply than the overall market, and these properties have once again become coveted status symbols. The European Alpine Property Focus provides an over - view of price levels for second homes in the top Alpine destinations, highlights regulatory pitfalls, explores new resort horizons, and offers an outlook on local real estate market opportunities.
For those interested specifically in the Swiss Alps, the companion study Swiss Alpine Property Focus offers a comprehensive supplement. It focuses exclusively on Swiss destinations, shining a light on value-conscious buyers and regions away from the spotlight.

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