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What is UBS House of Craft?
UBS House of Craft is a global initiative celebrating excellence in craft across diverse disciplines, from couture and horology to gastronomy and more. UBS House of Craft offers a rare and exclusive opportunity to engage with masters of craft through intimate events, behind-the-scenes experiences, exhibitions and masterclasses with the goal of fostering meaningful exchanges.
UBS House of Craft x Dior curated by Carine Roitfeld
A series of talks and craft sessions explored how couture has evolved into one of the highest expressions of craftsmanship - and a sought-after collectible. At the heart of the program was a groundbreaking photographic exhibition conceived and created by acclaimed artist Brigitte Niedermair, who has a 12-year relationship with the House of Dior. With the intention of honoring the exquisite artistry of Dior’s design legacy, Niedermair devised the concept of capturing iconic creations from the distinct eras of the House - under Christian Dior and his six successors: Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, and Maria Grazia Chiuri - drawing from Dior’s vast archives to reflect their vision through her unique visual language. This unveiling - born of Niedermair’s artistic direction and realized in collaboration with Carine Roitfeld’s refined styling - offers a thoughtful homage to Dior’s enduring legacy, casting renewed light on the exceptional craftsmanship and visionary creativity that continue to define the House.
A shared devotion to excellence
This edition of UBS House of Craft reaffirms UBS’s commitment to celebrating mastery, creativity and the people shaping the culture of tomorrow. At UBS, we know that craft is about embracing a process that demands time, passion and dedication. It also represents our conscious choices in how we work, including the ability to be nimble, agile, patient and open-minded. Against this backdrop, we are proud to be partnering with Dior and Carine Roitfeld to celebrate the craft of couture and its cultural resonance across the past, present and future.
Dior, leading craft and culture, for eight decades
For nearly 80 years, Dior has served as a global authority in couture. Dior’s impact on the world of fashion is unparalleled and the upcoming iteration of UBS House of Craft will reflect Dior’s timeless influence while sparking dialogue around the evolution of craftsmanship in an ever-changing cultural landscape.
Meet Carine
Carine is a leading fashion industry figure who is the Editor-in-Chief of CR Fashion Book, headquartered in NYC, and acted as Editor-in-Chief of Vogue Paris for almost a decade. Known for her bold and provocative aesthetic, her career has profoundly defined contemporary fashion. As the curator of this collaboration, she brings her visionary legacy and unmatched aesthetic sensibility to the program.
Meet Brigitte
Brigitte Niedermair’s photography discipline spans over 29 years in the fashion industry. With a focus on the meaning of identity, the affect of representing the female body, and the agency of viewership. More broadly, Niedermair's approach to photography has been a constant exploration of time and memory that reflects onto the languages of the history of art. Her works have been featured in private collections, international museum exhibits as well as publications including CR Fashion Book by Carine Roitfeld, V Magazine, Harper's Bazaar, Numero, W Magazine, Dior Magazine and Vogue Italia. In addition, she has published seven books over the last decade.
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