Feature reports

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Looking past peak uncertainty

The CEO Macro Briefing Book update  |  May 2025

The CEO Macro Briefing Book 2Q25 is a quarterly update to our most recent CEO Macro Briefing Book series. Framed for our business-owner clients, this report is an assessment of economic conditions, operational considerations, policy, and dealmaking activity.

In this edition, the UBS Chief Investment Office assesses the impact of high trade policy uncertainty on markets and the economy and outlines the challenges ahead.

Macroeconomic Outlook

  • From reflation to stagflation... In a sense, Q1’s GDP report reveals the inflection point the US economy is in. On one hand, private demand started the year on a robust footing, but the headline number was distorted by a surge of imports. Expectations of 2025 growth have also universally lowered but are highly dependent on the timing and implementation of any tariffs.
  • …as the Fed finds itself in a difficult position. Tariffs have complicated the rate cut trajectory since any rate cuts to support growth may risk pushing prices up even higher. For now, markets anticipate the Fed will cut rates more than expected at the start of the year with the labor market as a key deciding factor.

Operating enviornment

  • Consumers are increasingly bifurcated and anxious. Nearly half of all spending is now driven by the top decile of consumers, while lower-income consumers show increasing signs of stress. Consumer sentiment has fallen to very low levels, as households expect higher prices in the near term.
  • Labor market conditions hold despite government layoffs. Hiring remains a bright spot in the labor market even as job openings and wages cool. A more uncertain environment has led to more workers expecting near-term job losses.

Markets & Deal Activity 

  • Equities and Treasuries sell-off amidst policy uncertainty. April’s sell-off was notable for affecting past leaders like the Mag 7, the hardest hit segment but quickest to recover. Still, US exceptionalism is being called into question, as traditional “safe havens” like Treasuries and the US dollar have also sold off, while markets outside the US have outperformed.
  • Dealmaking momentum dented by increasing uncertainty. M&A sentiment has fallen to the lowest level in years as dealmakers adopt a wait-and-see approach. PE activity has fared better, helped by an increase in exit volumes. VC dollars are concentrated in larger, AI-related deals.

Politics

  • After ‘Liberation Day,’ POTUS 47 faces more checks to policy. The ambitious plans of Trump’s second term may be tempered by increasingly negative net favorable ratings, historically high debt levels and deficit spending, and an increasingly anxious bond market.

 

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Insights for Dealmakers

The CEO Macro Briefing Book update  |  Feb 2025

The CEO Macro Briefing Book – Insights for Dealmakers answers the most commonly asked questions our business-owner clients have regarding the M&A, PE, VC, and IPO space. The dealmaking space has gone through its own relative boom-bust cycle recently as aggressive interest rate hikes from the Federal Reserve hit the brakes on the surge of activity in 2020 and 2021.

Now, the environment has turned more favorable thanks to rate cuts from the Federal Reserve and appearance of a more business-friendly regulatory environment.

  • What business conditions say about the M&A activity in 2025 and how policy can affect dealmaking activity.
  • A deeper look into the private equity space and the spillover effects of the relative lack of exits.
  • A review of recent IPO activity how much VC activity is still AI-related
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Economic strength in a changing environment

The CEO Macro Briefing Book  |  1Q25

The CEO Macro Briefing Book 1Q25 is a quarterly update to our most recent CEO Macro Briefing Book series. Framed for our business-owner clients, this report is a assessment of economic conditions, operational considerations, policy, and dealmaking activity.

In this edition, the UBS Chief Investment Office assesses a “roaring” economy at a time of increasing policy uncertainty, with profound implications for the economy and financial markets.

Fast moving streak of lights

12 questions ahead of 2025

The CEO Macro Briefing Book  |  Year Ahead 2025

In this report, UBS CIO answers 12 of the most asked questions about markets and the economy from our business-owner clients including: What kind of economy will the incoming administration be inheriting? And is it really as bad as consumers feel it is? The three policy areas we are watching out for that may have an outsized impact on growth and inflation. How worried about the growing pile of debt should policymakers and investors be?

Business man looking out window

Economic strength through a volatile political season

The CEO Macro Briefing Book  |  4Q24

As we enter the final few months of 2024, the economic narrative has become more optimistic with beats from both consumer sector and labor market report. While certainly welcome news for anxious recession watches, the recent economic strength may also complicate the potential rate-cut path from the Federal Reserve, adding some volatility in an already contentious political season.

Latest videos

Tracking the post-tariff trade

Tracking the post-tariff trade

We are almost a month out post ‘Liberation Day.’ As we pass the 100 days of the second Trump administration, C-suite leaders and investors seem to be even more uncertain about the direction of policy and the economy than ever before.

The roaring 20s meets Trump 2.0

The roaring 20s meets Trump 2.0

The world is embracing the incoming year of the Snake, a time usually marked for change and renewal. For business owners, the post-election environment has been greeted with optimism but what risks can threaten CIO’s "Roaring 20s" thesis?

What does Trump’s election win mean for business owners?

What does Trump’s election win mean for business owners?

Trump's return to DC promises an economic rush-tax cuts, spending plans, and more business-friendly regulatory environment. As this high-stakes economic experiment unfolds, what's the year ahead going to look like for business owners?

How are CEOs and investors reacting to the market?

How are CEOs and investors reacting to the market?

As the US election draws nearer and more rate cuts by the Fed are expected, we look to business owners and seasoned investors for their reactions. What signals should you be focusing on?

Related podcasts

Top of the Morning: CEO Macro Briefing Book 2Q25 update

Paul stops by the studio for a Q2 update on the CEO Macro Briefing Book series - we discuss how uncertainty surrounding the macro environment and course for US trade policy has some investors openly questioning the sustainability of US exceptionalism.  Featured is Paul Hsiao, Asset Allocation Strategist Americas, UBS Chief Investment Office.  Host: Daniel Cassidy

Top of the Morning: CEO Macro Briefing Book - Insights for Dealmakers

Paul rejoins us in-studio to answer some of the most commonly asked questions our business-owner clients have regarding the M&A, Private Equity, Venture Capital, and IPO space in 2025. Featured is Paul Hsiao, Asset Allocation Strategist Americas, UBS Chief Investment Office. Host: Daniel Cassidy

Top of the Morning: The CEO Macro Briefing Book 1Q25 update

Businesses have greeted the post-election environment with optimism, yet uncertainty remains as questions surround the timing and implementation of Trump 2.0 policies’ interplay with a seemingly more cautious Fed and slowing economy. Paul Hsiao, Asset Allocation Strategist Americas with the UBS Chief Investment Office, joins to discuss the outlook and implications. Host: Daniel Cassidy

Top of the Morning: The CEO Macro Briefing Book 4Q24 update

We spotlight the latest edition of the quarterly UBS CEO Macro Briefing book as we explore how business owners and investors feel about the upcoming US election, the state of the US economy, the course ahead for Fed monetary policy, and more. Featured is Paul Hsiao, Asset Allocation Strategist Americas, UBS Chief Investment Office. Host: Daniel Cassidy

Authors

jason draho portrait

Jason Draho, Ph.D.

Head of Asset Allocation Americas
Chief Investment Office, GWM

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Paul Hsiao

Asset Allocation Strategist Americas
Chief Investment Office, GWM

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