Marsha Askins is a Managing Director and Chief Communications Officer for UBS Group Americas.
Marsha is responsible for overseeing media relations, internal and executive communications, communications delivery, brand management and community affairs for the region. She has successfully designed and implemented a singular communications and branding platform that reaches all of the firm's businesses and locations across the region. Under her leadership, the regional communications and branding programs are aligned with the firm's overall strategy. She is also a member of the Americas Risk and Control Committee, the Global Communications & Branding Executive Committee, and the Global Marketing Management Committee.
Before her current role, Marsha served as the head of Wealth Management Americas Marketing & Communications. She joined UBS in 2007 as Head of Wealth Management Americas Product and Segment Marketing.
Marsha has 30 years of strategic planning and management experience in communications, marketing, product development and operational management for financial services. Prior to joining UBS, she was Senior Vice President, Product Marketing Manager for U.S. Trust and previously with Atlantic Trust Private Wealth Management as a Managing Director. Marsha began her career at Wachovia where she spent 17 years in various positions, most notably as Senior Vice President, Private Financial Advisors Line of Business Manager. She holds Series 7 and 24 licenses.
Community involvement/Board mandates
Marsha is on the Board of Directors for Urban Arts Partnership, the Board of Trustees, Leadership Council and Lay Leader for Christ Church, New York, and she is a member of the Women's Forum, Inc. and 100 Women in Hedge Funds. Marsha was selected as a David Rockefeller Fellow for The Partnership for New York City class of 2014 to 2015. Marsha previously served as a board member for Theatreworks USA.
Marsha received her Bachelor of Science degree in Economics from Clemson University and participated in the Executive Leadership Program at UNC-Chapel Hill.