header.search.error
The majority of Swiss citizens consider gold, particularly gold bars and coins, to be a safe investment. Gold is viewed as crisis-proof and stable in value, as well as a hedge against inflation. Find out more here.
Gold can be purchased both directly and indirectly and offers numerous advantages as a form of investment. However, it also has its limitations.
Precious metals are very popular throughout Switzerland and are a significant form of investment. This is confirmed by the Precious Metals Study 2025 of the University of St.Gallen (HSG). Among other things, the study reveals that over recent years, more and more Swiss citizens have come to regard precious metals as a sound form of investment.
Gold is particularly popular, not only because of its diversification benefits, but also because it serves as a safe haven for many investors, especially in times of uncertainty. It’s no coincidence that gold is also commonly referred to as a crisis currency.
Not only is gold popular, it also offers diverse investment opportunities.
UBS key4 gold
Buy and sell gold easily on your smartphone.
Many investors hold gold, or rather gold coins, not only because of their material value but also because of their collector’s value and their tradability. Depending on how many coins you have, the reduced storage space required is also an advantage.
Gold trading yields neither interest nor dividends. There may also be a currency risk, as gold is traded in US dollars. With UBS key4 gold you buy and sell physical gold. However, trading is only possible on trading and banking days. The price displayed in the app is subject to the usual market fluctuations and may rise or fall.
Compared to gold coins, gold bars are less expensive to produce and their price is closer to the actual precious metal rate. When buying gold bars, you should make sure that the denomination is not too small. This is because if you purchase larger quantities of gold in one go, you benefit from lower prices than when buying the same amount in the form of several small gold bars. This is due to the minting and trading costs, which are higher for smaller units of gold.
As a rule of thumb, the heavier the bar, the smaller the margin between purchase and selling price.
Storing your gold securely and effectively is a key concern for precious metal owners. There is no right or wrong way to do this.
The choice of individual storage method depends on factors such as safety, cost, accessibility as well as your personal preferences.
When storing gold at home, you should keep the following in mind:
A bank safe deposit box is a secure place to store valuables. It is a safe located in a vault along with many other bank deposit boxes. With UBS key4 gold, your gold is stored securely in a UBS vault in collective custody.
When you rent a safe deposit box, your gold is protected against loss and stored in a theft-proof location. The vaults are also generally protected against fire and natural hazards. Swiss banks in particular are renowned for their high security standards.
However, safe deposit boxes at Swiss banks are generally not insured. If you want to go beyond the high security standards offered by banks and be even more secure, it is advisable to take out insurance.
In this respect, you are also advised to take precautions against potential damage, as you would then have to provide evidence of the contents or damage to your insurance company. Ask your insurance company what is required for this. As a rule, an inventory list with receipts, certificates and photos of the contents is a good starting point.
Gold is limited in supply and independent of all national currencies. Gold retains its value. Gold is a globally recognized measure of value – and also enjoys psychological trust. All of this makes gold a stable asset, especially in times of crisis and war.
If you want to invest part of your assets in gold, you are making a secure investment – with protection against inflation and as an opportunity to diversify.
You can invest directly in physical gold or indirectly in gold-related financial products: the choice is yours.
Arrange an appointment for a nonbinding consultation, or if you have any questions, just give us a call.
Disclaimer
This publication is intended for marketing purposes only.
This material has been prepared by UBS AG or one of its affiliates (“UBS”). This material is only intended for the distribution permitted under the applicable law. It has not been prepared for the needs of a specific recipient. It is only published for information purposes and does not constitute an offer or an invitation to purchase or sell securities or associated financial instruments (“Instruments”). UBS accepts no liability (either expressly or tacitly) for the completeness or reliability of the information contained in this document, except for the information on UBS AG and its affiliates. The information should not be regarded by the recipients as a substitute for their own judgment. All the opinions contained herein may change without prior notice and contradict the opinions of other business areas of UBS due to the application of different assumptions and criteria. UBS is not obliged to keep the information up to date. UBS, its executives, employees or clients may have or have had a participation in the Instruments and may conclude transactions with them at any time. UBS may maintain or have maintained a relationship with the entities specified in this information. Neither UBS nor its affiliates, executives or employees are liable for losses resulting from the use of this information. Structured derivatives do not constitute participation in collective investment schemes. For this reason they do not require approval from the Swiss Financial Market Supervisory Authority (FINMA). As a result, investors are not entitled to the specific investor protection provided by the Swiss Collective Investment Schemes Act (CISA).
Structured products are complex and involve a high risk. The intrinsic value of the investment instruments depends not only on the performance of the underlying asset, but also on the issuer’s creditworthiness (credit risk), which can change over the duration of the product. In relation to any securities, currencies, financial instruments or other assets underlying a transaction to which this material relates, the values may fall as well as rise and past performance is not an indication of future performance. Before entering into any transaction, you should consult your own legal, supervisory, tax, financial and accounting advisors as you consider necessary. You should also make your own investment, hedging and trading decisions (including decisions regarding the suitability of this transaction) at your own discretion and based on your consultation with advisors as you consider necessary. Unless expressly agreed otherwise in writing, UBS does not act as financial advisor or fiduciary in any transaction.
UBS makes no representations or warranties with regard to any information originating from independent sources. This material may not be copied or reproduced without UBS’s prior written permission. Not for distribution in the United States or to US persons.
© UBS 1998 - 2026. All rights reserved. The key symbol and UBS are among the registered and unregistered trademarks of UBS.
UBS prohibits the forwarding of this information without the approval of UBS.
