Get to know the UBS Craftmakers

A short film series that highlights the talent of remarkable individuals and the personal journey that led them to master their craft — from conductor Maestro Long Yu to Formula One drivers George Russell and Lewis Hamilton.

 

At UBS, we know that true mastery comes from dedication, patience, and care. That’s why we celebrate these talents, whose long-term commitment reflects the values that guide the way we work.

 

James Allison

James Allison, Technical Director of the Mercedes-AMG PETRONAS Formula One Team, reflects on engineering as a collective craft shaped by precision and collaboration under pressure. Drawing on more than three decades in Formula One, he shares how leadership and team-based innovation come together to drive performance at the highest level of motorsport.

Maestro Long Yu

Maestro Long Yu, a world-class conductor, reflects on his rise from childhood beginnings to leading China’s top orchestras and the Beijing Music Festival, showing how dedication and a passion for inspiring others elevate art to true mastery.

Nina Métayer

Celebrated pastry chef Nina Métayer shows how precision turns simple cakes into art, blending creativity and skill to push pâtisserie’s boundaries and craft moments of pure joy.

Guo Pei and Tan Guanghui

Renowned designer Guo Pei and Guangcai master Tan Guanghui blend Chinese traditions with cutting‑edge technique in a pioneering collaboration, showing how passion for craft and innovation drives artistic progress.

Chankalun

Hong Kong–born neon artist Chankalun explores the meeting point of craft, art, science, and sport, revealing the dedication behind her medium. She shares how commitment, innovation and experimentation fuel her craft.

George Russell

Mercedes-AMG PETRONAS Formula One Team driver George Russell reflects on the passion, persistence and pride needed to earn his spot on the grid, and shares the devotion and focus required to reach the pinnacle of motorsport.

Lewis Hamilton

Seven‑time F1 champion Lewis Hamilton reflects on the choices that shaped his rise, showing how striving for perfection and staying true to his values built his reputation as a sporting icon.

June Ambrose

June Ambrose, award‑winning creative director and costume designer, reflects on a career shaped by bold vision, iconic collaborations, and a passion for storytelling that fuels her enduring creative drive.

UBS Craftmakers and partnerships

UBS Craftmakers connects the firm with individuals who demonstrate long-term dedication, discipline and responsibility in their craft. Through partnerships in sport, art and other creative fields, we engage with audiences who value precision and mastery.

These collaborations help bring the Craftmakers series to life and create meaningful experiences for our clients. By sharing these stories, we reflect the values that guide UBS’s approach, while linking the firm’s expertise with the ambitions and passions of those we serve.

Frequently asked questions on UBS Craftmakers

Connecting what matters

When you create, inherit or manage wealth, you have opportunities to pursue bold and meaningful undertakings. We can help you tap into deep networks within Wealth Management, Asset Management and the Investment Bank to access industry-leading experts and spark connections with like-minded peers.