Reimagining the power of investing. Connecting people for a better world.

This is our purpose. This is UBS. 

Why it matters

Purpose is where you find meaning

Purpose is the reason you get up in the morning

Purpose is your why

Purpose is our why too

Everything we do starts with our purpose.

At UBS we’re reimagining the power of people and capital to create a better world for all of us – a world that’s fair. That’s sustainable. And that gives everyone the opportunity to thrive.

A key part is in making connections: drawing on our global ecosystem of partners, clients and communities to share ideas, bring opportunities to life and make a real impact.

Our commitments


Connecting clients on issues that matters most to them

Since 2018, we’ve been harnessing the power of collective philanthropy. Helping clients combine their expertise and raise more funds for causes like child protection, climate change, and health and education. That’s what connecting people for a better world looks like.


A USD 650 million investment to fight cancer

Our clients invested USD 650 million in the MPM Capital's Oncology Impact Fund 2 (the largest dedicated impact investment fund in biotech history). That’s the power of investing in action.


Same returns, positive impact?

We’ll keep finding new ways for our clients to put their money where it matters most. Our sustainable and impact investment strategies aim to help us all on a path towards a brighter future.


Zeroed in

We’re aiming for net zero greenhouse gas emissions from all aspects of our business by 2050. UBS is a founding member of the Net Zero Banking Alliance and the Net Zero Asset Managers Initiative, and we’re working with other thought leaders and standard setters to shape the path to a zero-carbon global economy.

Our focus

Talking purpose

In conversation with Lewis Hamilton

Hear how he’s taking action, how his own purpose shifted from being self-serving to really making a difference and his challenge to UBS on how we can connect people to create change.

Meet our clients, talking purpose

In a series of interviews, we hear from the most important people at UBS - our clients – to find out what our purpose means to them.


How we’re doing it

Our purpose shows up in our actions (not just our words). Five strategic imperatives keep us on track.

playful child with cape