The end of that journey was the beginning of a new one for Rob and Barney Swan.
Months after reaching the South Pole together, they have teamed up to help launch a new expedition series to areas around the world most threatened by climate change. The series kicks off with ClimateForce Arctic 2019 next summer, when the father and son will be bringing travelers to the Arctic by ship to learn about sustainability and environmental leadership.
Rob Swan, whose company, 2041, led the first corporate expedition to the Antarctic, believes that it isn’t enough to simply warn people about the dangers of climate change. You have to inspire them to take action.
“We are in the business of inspiring people,” he said. “One of the best ways to do that is to take young leaders [and] old leaders, like myself, on expeditions to the Arctic or the Antarctic, which are showing us clearly that the changes are happening—and those changes are very, very dangerous to us.”
Of course, there are other ways to have a positive impact as well.
“One of the great things [people] can do is to really, really think about how they’re investing their money with the greatest impact,” Swan said, referring to impact investing—an approach that allows for positive social and environmental change while still generating a potential return.
“This is an ongoing process where people who have the power to change feel inspired to continue to make those fantastic and important changes—because we are, here on planet Earth, in a survival situation,” he added. “Unless we respond to that survival situation, we will not survive.”