Our approach

Why UBS?

With over 150 years of experience in global investment management, we’ve experienced a lot of different clients and situations. We know how important it is to respond quickly to market events to protect and grow your money. Our aim is to become a reliable partner who really understands you, and who’ll be there for you long term. You need more than just a bank. You need a companion to help you through all of life's ups and downs.

Our approach

We help you look at the big picture

Chief Investment Office

Our Chief Investment Office (CIO) has investment specialists across the globe working to understand the bigger picture and how your investments fit into it. We use their research to form the UBS House View, our market outlook for the next six months. Our Portfolio Management team makes sure your investments reflect our analysts’ most up to date ideas. But, of course, we have the flexibility to snap up interesting short-term investment opportunities wherever we spot them.


UBS’s biggest strength is the collective force of our hundreds of analysts across the world, keeping a finger on the pulse of financial markets on behalf of
our clients.

Mark Haefele, Global Chief Investment Officer
UBS Wealth Management

Stay informed with the CIO

Stay informed with
the CIO

Follow the House View, investment views and get the latest Weekly Podcast 

Is unpredictability the new normal?

UBS Investor Watch

For this edition, we have looked at how unpredictability is shaping the actions and attitudes of international millionaires.

We interviewed over 2,800 millionaires in seven markets (Italy, Switzerland, Japan, Hong Kong, Mexico, Singapore and the UK) to explore their views.

Is unpredictability the new normal

of millionaires:
"We live in the most unpredictable period in history"

We know how important your passions are

We know how important your passions are


Contemporary art is in our DNA, and we want to nurture the next generation of talented working artists. That’s why we’re a long-time supporter of the most prestigious events in the arts calendar, and why we’ve developed Planet Art, an award-winning app keeping you on top of all the latest news from the art world.

If you want to know more

Come and see us so we can tell you more about how we work.