Protecting forests with big business

Nicole Rycroft, Canopy Founder and Executive Director

We aim to protect 50% of the world’s ancient and endangered forests by

  • Canopy is a not-for-profit dedicated to protecting the world’s forests, species and climate, and supporting indigenous communities’ rights by using the purchasing power of the global marketplace.
  • Currently, less than 20% of the world's forests remain intact and more than three-billion trees are logged for packaging and viscose fabric annually; with resource use predicted to double by 2030, this pressure will only intensify.
  • Canopy works with more than 750 publishers, printers and fashion brands – including Penguin Random House, the Guardian, H&M and Zara – to develop policies to eliminate endangered forest fibre from their paper, packaging and/or textiles.
  • As a result of Canopy's work: 25 million acres of forests have been protected or placed under logging moratorium; 25% of the world's viscose is verified as low risk of being sourced from ancient and endangered forests; the first modern North American straw pulp mill was enabled; Harry Potter was the 'greenest' book in publishing history and the wider industry's eco-footprint has improved.
  • Nicole is the recipient of an Ashoka Fellowship, a Canadian Environment Award Gold Medal, and numerous conservation and publishing industry awards. She set up Canopy after realizing there had to be a more effective way of protecting trees from logging than standing between them and the bulldozers.

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Canopy works towards these UN Sustainable Development Goals:

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