Authors
Thomas Rieder Fabian Waltert

Key points at a glance

  • The Residential Attractiveness Indicator compares municipalities within the same region – since most moves take place within a radius of less than 10 kilometers.
  • Residential attractiveness depends primarily on the interplay of infrastructure, leisure opportunities, quality of life, and cost of living.
  • There are attractive municipalities throughout Switzerland – even outside the major centers.
  • A place is attractive when everyday life runs smoothly: Short distances and easy accessibility increase the residential attractiveness of centrally located municipalities.
  • However, a high cost of living can also hold back centrally located municipalities in the residential attractiveness ranking.

The most attractive municipalities in 10 Swiss regions

Choosing the right place to live is an important decision. Especially when it comes to finding a place where you can feel happy in the long term, and build a home for yourself and your family. Whether a municipality is perceived as attractive depends on numerous factors: from accessibility to job opportunities, leisure opportunities, and the cost of living.

The Residential Attractiveness Indicator (RAI) therefore evaluates the more than 2,000 municipalities in Switzerland based on 38 measurable criteria, and identifies which places offer the most attractive living conditions for families with two children. The focus is on households that live in rental accommodation.

Good to know: About 70% of all moves in Switzerland take place within a radius of less than 10 kilometers. For this reason, the Residential Attractiveness Indicator does not compare all municipalities throughout Switzerland with one another, but rather places within the same region.

The following chart shows the three most attractive municipalities to live in in each region. The top 10 rankings and an overview map with estimates of all municipalities by region can be found below.

Top 3 municipalities per region for a family with a medium income

The chart shows a map of Switzerland divided into 10 regions. The three most attractive municipalities to live in for a family with two children and an average income are depicted in each region.

The top 10 municipalities in your region

Select your region to view the complete ranking by low, medium, and high income. In addition, an overview map shows the classification of all municipalities.

  • Basel region

    Rank

    Middle income

    Low income

    High income

    1

    Basel (BS)

    Basel (BS)

    Basel (BS)

    2

    Riehen (BS)

    Riehen (BS)

    Riehen (BS)

    3

    Bettingen (BS)

    Oberdorf (BL)

    Bettingen (BS)

    4

    Sissach (BL)

    Sissach (BL)

    Magden (AG)

    5

    Rheinfelden (AG)

    Liestal (BL)

    Binningen (BL)

    6

    Binningen (BL)

    Münchenstein (BL)

    Bottmingen (BL)

    7

    Magden (AG)

    Reigoldswil (BL)

    Rheinfelden (AG)

    8

    Münchenstein (BL)

    Waldenburg (BL)

    Sissach (BL)

    9

    Liestal (BL)

    Rheinfelden (AG)

    Gipf-Oberfrick (AG)

    10

    Bottmingen (BL)

    Kienberg (SO)

    Münchenstein (BL)

    Residential attractiveness of all municipalities in the region

    How well do the individual municipalities within their region fare? The map highlights the differences:  Municipalities shaded in dark green are among the most attractive places to live for a tenant household when compared regionally. Municipalities shaded in gray, on the other hand, have below-average attractiveness when compared regionally.

    The chart shows a map of one of Switzerland’s 10 labor market regions and uses shading of the municipal areas to indicate how attractive the municipalities are as places to live compared to the regional average.
  • Bern-Fribourg region

    Rank

    Middle income

    Low income

    High income

    1

    Fribourg (FR)

    Fribourg (FR)

    Fribourg (FR)

    2

    Murten (FR)

    Murten (FR)

    Murten (FR)

    3

    Bern (BE)

    Düdingen (FR)

    Bern (BE)

    4

    Thun (BE)

    Plaffeien (FR)

    Thun (BE)

    5

    Interlaken (BE)

    Langenthal (BE)

    Meyriez (FR)

    6

    Düdingen (FR)

    Thun (BE)

    Hilterfingen (BE)

    7

    Langenthal (BE)

    Granges-Paccot (FR)

    Wohlen bei Bern (BE)

    8

    Granges-Paccot (FR)

    Interlaken (BE)

    Interlaken (BE)

    9

    Wohlen bei Bern (BE)

    Bern (BE)

    Düdingen (FR)

    10

    Hilterfingen (BE)

    Rechthalten (FR)

    Granges-Paccot (FR)

    Residential attractiveness of all municipalities in the region

    How well do the individual municipalities within their region fare? The map highlights the differences:  Municipalities shaded in dark green are among the most attractive places to live for a tenant household when compared regionally. Municipalities shaded in gray, on the other hand, have below-average attractiveness when compared regionally.

    The chart shows a map of one of Switzerland’s 10 labor market regions and uses shading of the municipal areas to indicate how attractive the municipalities are as places to live compared to the regional average.
  • Central Switzerland region

    Rank

    Middle income

    Low income

    High income

    1

    Luzern (LU)

    Luzern (LU)

    Luzern (LU)

    2

    Zug (ZG)*

    Schwyz (SZ)

    Zug (ZG)

    3

    Schwyz (SZ)

    Sursee (LU)

    Schwyz (SZ)

    4

    Risch (ZG)

    Zug (ZG)*

    Risch (ZG)

    5

    Baar (ZG)

    Arth (SZ)

    Baar (ZG)

    6

    Arth (SZ)

    Flüelen (UR)

    Hergiswil (NW)

    7

    Sursee (LU)

    Einsiedeln (SZ)

    Hünenberg (ZG)

    8

    Cham (ZG)

    Stans (NW)

    Cham (ZG)

    9

    Einsiedeln (SZ)

    Altdorf (UR)

    Walchwil (ZG)

    10

    Hünenberg (ZG)

    Ebikon (LU)

    Einsiedeln (SZ)

    Residential attractiveness of all municipalities in the region

    How well do the individual municipalities within their region fare? The map highlights the differences:  Municipalities shaded in dark green are among the most attractive places to live for a tenant household when compared regionally. Municipalities shaded in gray, on the other hand, have below-average attractiveness when compared regionally.

    The chart shows a map of one of Switzerland’s 10 labor market regions and uses shading of the municipal areas to indicate how attractive the municipalities are as places to live compared to the regional average.
  • Eastern Alps region

    Rank

    Middle income

    Low income

    High income

    1

    Chur (GR)

    Chur (GR)

    Chur (GR)

    2

    Quarten (SG)

    Quarten (SG)

    Quarten (SG)

    3

    Vaz/Obervaz (GR)

    Walenstadt (SG)

    Vaz/Obervaz (GR)

    4

    Walenstadt (SG)

    Mels (SG)

    St. Moritz (GR)

    5

    Mels (SG)

    Grüsch (GR)

    Laax (GR)

    6

    Bad Ragaz (SG)

    Bad Ragaz (SG)

    Fläsch (GR)

    7

    Grüsch (GR)

    Schiers (GR)

    Davos (GR)

    8

    Maienfeld (GR)

    Maienfeld (GR)

    Maienfeld (GR)

    9

    St. Moritz (GR)

    Vaz/Obervaz (GR)

    Walenstadt (SG)

    10

    Davos (GR)

    Thusis (GR)

    Grüsch (GR)

    Residential attractiveness of all municipalities in the region

    How well do the individual municipalities within their region fare? The map highlights the differences:  Municipalities shaded in dark green are among the most attractive places to live for a tenant household when compared regionally. Municipalities shaded in gray, on the other hand, have below-average attractiveness when compared regionally.

    The chart shows a map of one of Switzerland’s 10 labor market regions and uses shading of the municipal areas to indicate how attractive the municipalities are as places to live compared to the regional average.
  • Genève-Lausanne region

    Rank

    Middle income

    Low income

    High income

    1

    Vevey (VD)

    Vevey (VD)

    Vevey (VD)

    2

    Lausanne (VD)

    Lausanne (VD)*

    Lausanne (VD)

    3

    Morges (VD)

    Montreux (VD)

    Morges (VD)

    4

    Genève (GE)*

    Morges (VD)*

    Collonge-Bellerive (GE)

    5

    Montreux (VD)

    La Roche (FR)

    Genève (GE)

    6

    Pully (VD)

    Yverdon-les-Bains (VD)

    Pully (VD)

    7

    Collonge-Bellerive (GE)

    Noville (VD)

    Nyon (VD)

    8

    Nyon (VD)

    Monthey (VS)

    Lutry (VD)

    9

    La Roche (FR)

    Saint-Maurice (VS)

    Montreux (VD)

    10

    Noville (VD)

    Nyon (VD)*

    Cologny (GE)

    Residential attractiveness of all municipalities in the region

    How well do the individual municipalities within their region fare? The map highlights the differences:  Municipalities shaded in dark green are among the most attractive places to live for a tenant household when compared regionally. Municipalities shaded in gray, on the other hand, have below-average attractiveness when compared regionally.

    The chart shows a map of one of Switzerland’s 10 labor market regions and uses shading of the municipal areas to indicate how attractive the municipalities are as places to live compared to the regional average.
  • Jura-Seeland-Solothurn region

    Rank

    Middle income

    Low income

    High income

    1

    Solothurn (SO)

    Solothurn (SO)

    Biel/Bienne (BE)

    2

    Biel/Bienne (BE)

    Biel/Bienne (BE)

    Solothurn (SO)

    3

    Neuchâtel (NE)

    Delémont (JU)

    Neuchâtel (NE)

    4

    Laténa (NE)

    Nidau (BE)

    Feldbrunnen-St. Niklaus (SO)

    5

    Nidau (BE)

    Saignelégier (JU)

    Laténa (NE)

    6

    Sutz-Lattrigen (BE)

    Grenchen (SO)

    Buchegg (SO)

    7

    Buchegg (SO)

    Buchegg (SO)

    Ipsach (BE)

    8

    Delémont (JU)

    Neuchâtel (NE)

    Erlach (BE)

    9

    Ipsach (BE)

    Laténa (NE)

    Twann-Tüscherz (BE)

    10

    Erlach (BE)

    La Chaux-de-Fonds (NE)

    Lüscherz (BE)

    Residential attractiveness of all municipalities in the region

    How well do the individual municipalities within their region fare? The map highlights the differences:  Municipalities shaded in dark green are among the most attractive places to live for a tenant household when compared regionally. Municipalities shaded in gray, on the other hand, have below-average attractiveness when compared regionally.

    The chart shows a map of one of Switzerland’s 10 labor market regions and uses shading of the municipal areas to indicate how attractive the municipalities are as places to live compared to the regional average.
  • Lake Constance region

    Rank

    Middle income

    Low income

    High income

    1

    St. Gallen (SG)

    St. Gallen (SG)

    Teufen (AR)

    2

    Wil (SG)

    Rorschach (SG)

    St. Gallen (SG)

    3

    Teufen (AR)

    Wil (SG)

    Appenzell (AI)

    4

    Rorschach (SG)

    Wattwil (SG)

    Bottighofen (TG)

    5

    Kreuzlingen (TG)

    Gossau (SG)

    Balgach (SG)

    6

    Gaiserwald (SG)

    Romanshorn (TG)

    Gaiserwald (SG)

    7

    Appenzell (AI)

    Lichtensteig (SG)

    Kreuzlingen (TG)

    8

    Gossau (SG)

    Neckertal (SG)

    Zuzwil (SG)

    9

    Rorschacherberg (SG)

    Goldach (SG)

    Schwende-Rüte (AI)

    10

    Goldach (SG)

    Herisau (AR)

    Frauenfeld (TG)

    Residential attractiveness of all municipalities in the region

    How well do the individual municipalities within their region fare? The map highlights the differences:  Municipalities shaded in dark green are among the most attractive places to live for a tenant household when compared regionally. Municipalities shaded in gray, on the other hand, have below-average attractiveness when compared regionally.

    The chart shows a map of one of Switzerland’s 10 labor market regions and uses shading of the municipal areas to indicate how attractive the municipalities are as places to live compared to the regional average.
  • Ticino region

    Rank

    Middle income

    Low income

    High income

    1

    Lugano (TI)

    Locarno (TI)

    Lugano (TI)

    2

    Locarno (TI)

    Tenero-Contra (TI)

    Ascona (TI)

    3

    Tenero-Contra (TI)

    Lugano (TI)

    Locarno (TI)

    4

    Ascona (TI)

    Val Mara (TI)

    Tenero-Contra (TI)

    5

    Muralto (TI)

    Ascona (TI)

    Muralto (TI)

    6

    Val Mara (TI)

    Muralto (TI)

    Melide (TI)

    7

    Minusio (TI)

    Bellinzona (TI)

    Morcote (TI)

    8

    Melide (TI)

    Minusio (TI)

    Paradiso (TI)

    9

    Morcote (TI)

    Vacallo (TI)

    Castel San Pietro (TI)

    10

    Bellinzona (TI)

    Mendrisio (TI)

    Minusio (TI)

    Residential attractiveness of all municipalities in the region

    How well do the individual municipalities within their region fare? The map highlights the differences:  Municipalities shaded in dark green are among the most attractive places to live for a tenant household when compared regionally. Municipalities shaded in gray, on the other hand, have below-average attractiveness when compared regionally.

    The chart shows a map of one of Switzerland’s 10 labor market regions and uses shading of the municipal areas to indicate how attractive the municipalities are as places to live compared to the regional average.
  • Western Alps region

    Rank

    Middle income

    Low income

    High income

    1

    Sion (VS)

    Sion (VS)

    Sion (VS)

    2

    Martigny (VS)

    Anniviers (VS)

    Val de Bagnes (VS)

    3

    Conthey (VS)

    Salvan (VS)

    Conthey (VS)

    4

    Salvan (VS)

    Martigny (VS)

    Crans-Montana (VS)

    5

    Val de Bagnes (VS)

    Martigny-Combe (VS)

    Martigny (VS)

    6

    Anniviers (VS)

    Sierre (VS)

    Brig-Glis (VS)

    7

    Nendaz (VS)

    Conthey (VS)

    Nendaz (VS)

    8

    Sierre (VS)

    Vex (VS)

    Salvan (VS)

    9

    Mont-Noble (VS)

    Mont-Noble (VS)

    Savièse (VS)

    10

    Martigny-Combe (VS)

    Orsières (VS)

    Martigny-Combe (VS)

    Residential attractiveness of all municipalities in the region

    How well do the individual municipalities within their region fare? The map highlights the differences:  Municipalities shaded in dark green are among the most attractive places to live for a tenant household when compared regionally. Municipalities shaded in gray, on the other hand, have below-average attractiveness when compared regionally.

    The chart shows a map of one of Switzerland’s 10 labor market regions and uses shading of the municipal areas to indicate how attractive the municipalities are as places to live compared to the regional average.
  • Zurich-Aarau-Schaffhausen region

    Rank

    Middle income

    Low income

    High income

    1

    Aarau (AG)

    Aarau (AG)

    Freienbach (SZ)

    2

    Baden (AG)

    Schaffhausen (SH)

    Lachen (SZ)

    3

    Schaffhausen (SH)

    Baden (AG)

    Rapperswil-Jona (SG)

    4

    Zürich (ZH)

    Olten (SO)

    Zürich (ZH)

    5

    Rapperswil-Jona (SG)

    Zofingen (AG)

    Rüschlikon (ZH)

    6

    Zollikon (ZH)

    Stein am Rhein (SH)

    Zollikon (ZH)

    7

    Rüschlikon (ZH)

    Rapperswil-Jona (SG)

    Kilchberg (ZH)

    8

    Greifensee (ZH)

    Uster (ZH)

    Baden (AG)

    9

    Kilchberg (ZH)

    Greifensee (ZH)

    Aarau (AG)

    10

    Freienbach (SZ)

    Winterthur (ZH)

    Küsnacht (ZH)

    Residential attractiveness of all municipalities in the region

    How well do the individual municipalities within their region fare? The map highlights the differences:  Municipalities shaded in dark green are among the most attractive places to live for a tenant household when compared regionally. Municipalities shaded in gray, on the other hand, have below-average attractiveness when compared regionally.

    The chart shows a map of one of Switzerland’s 10 labor market regions and uses shading of the municipal areas to indicate how attractive the municipalities are as places to live compared to the regional average.

Key findings from the Residential Attractiveness Indicator at a glance

While the Residential Attractiveness Indicator 2026 confirms a number of well-known places as being attractive to live in, it also reveals some new favorites: Municipalities such as Laténa (NE), Buchegg (SO), Erlach (BE) and Hünenberg (ZG) are among the top ten in their region. The diverse findings at the top show that a location’s appeal as a place to live can be based on a variety of strengths, and that the interplay of various location factors is crucial. In this way, even smaller and previously overlooked municipalities are making their way to the top of the regional rankings.

At the same time, the study makes it clear that there is no single ideal place to live. Which municipality is particularly attractive ultimately depends on the needs and financial circumstances of the respective household.

  • Vevey (VD), Solothurn (SO), Fribourg (FR), Sion (VS), Basel (BS), Lucerne (LU), Aarau (AG), Lugano (TI), St. Gallen (SG) and Chur (GR) lead their respective regions.
  • Nine of the ten regional leaders are medium-sized cities; at the same time, numerous lesser-known municipalities make it into the regional top 10. 
  • Only 4 of 198 municipalities with above-average infrastructure and leisure opportunities also have below-average costs of living: Altdorf (UR), Estavayer (FR), Schaffhausen (SH) and Appenzell (AI). 
  • For high-income households, tax benefits, above all, play an important role, while households with lower incomes place greater emphasis on an affordable cost of living and adequate infrastructure.

How residential attractiveness is measured

  • > 2000

    municipalities

  • 10

    regions

  • 38

    criteria

  • 3

    income groups

Methodology

The UBS Residential Attractiveness Indicator (RAI) measures how attractive municipalities are in Switzerland as places to live. The focus is on families with two children. In this process, more than 2,000 municipalities are evaluated based on 38 objective and measurable criteria.

The RAI is not a Swiss-wide ranking, but instead compares municipalities within 10 regions. These are based on the labor market regions defined by the Federal Statistical Office (FSO) and represent functional living and commuting areas. This is because about 70% of all moves in Switzerland take place within a radius of less than 10 kilometers. Through regional comparisons, the Residential Attractiveness Indicator takes this mobility behavior into account.

The analysis is based on three pillars:

Man working on a archtecture drawing

Factors taken into account include the accessibility of large, medium-sized and small urban centers via public and private transport, proximity to jobs, the availability of educational and health care services as well as shopping possibilities.

Variables for infrastructure and accessibility

  • Travel times to the nearest major center by private and public transport (TomTom, SBB, localsearch, UBS)
  • Travel times to the nearest medium-sized center by private and public transport (TomTom, SBB, localsearch, UBS)
  • Travel times to the nearest small center by private and public transport (TomTom, SBB, localsearch, UBS)
  • Catchment area (employees) served by private and public transport (TomTom, SBB, localsearch, UBS)
  • Density of grocery stores (FSO, UBS)
  • Density of other stores (FSO, UBS)
  • Diversity in terms of grocery stores (FSO, UBS)
  • Diversity in terms of other stores (FSO, UBS)
  • Density of general medical care (FSO, UBS)
  • Travel time to the nearest hospital (FSO, TomTom, SBB, localsearch, UBS)
  • Employees in daycare centers per child under the age of five, in full-time equivalents (FSO, UBS)
  • Availability of a preschool (FSO, UBS)
  • Availability of an elementary school (FSO, UBS)
  • Availability of a secondary school (FSO, UBS)
  • Travel time to the nearest high school (FSO, TomTom, SBB, localsearch, UBS)
  • Travel time to the nearest border crossing (FOCBS, TomTom, SBB, localsearch, UBS)
  • Tax revenue per resident (FTA, UBS)
  • Building construction investment per resident and employee (FSO, UBS)
Woman working on a tablet with investments

This pillar encompasses the availability and density of leisure and sports facilities, as well as criteria such as the availability of green spaces, aircraft noise or crime rates.

Variables for leisure and quality of life

  • Density of gastronomy options (FSO, UBS)
  • Density of sports infrastructure (FSO, UBS)
  • Number of sports clubs (FSO, UBS)
  • Number of cultural facilities (FSO, UBS)
  • Location by a lake larger than 0.4 km² (swisstopo, UBS)
  • Travel time to the nearest large lake (>20 km²) (swisstopo, TomTom, SBB, localsearch, UBS)
  • Green spaces (FSO, UBS)
  • Natural areas (FSO, UBS)
  • Forest (FSO, UBS)
  • Sunshine duration (MeteoSwiss, UBS)
  • Aircraft noise (FOCA, UBS)
  • Distance to the nearest nuclear power plant (swisstopo, UBS)
  • Median income (FTA, UBS)
  • Crime rate (FSO, UBS)
  • Industrial space (FSO, UBS)
  • Vacancy rate (FSO, UBS)
  • Out-migration (FSO, UBS)
Customer working on a laptop and managing his account

The "Costs" pillar includes listed rents, tax expenditure, and median health insurance premiums.

Variables for costs

  • Listed rents in the low, mid and high-end segments (Wüest Partner, UBS)
  • Tax expenditure at cantonal and municipal level (TaxWare, UBS)
  • Health insurance premiums (median premium for the family physician model and maximum deductible) (FOPH, UBS)

Since financial resources influence the choice of place of residence, the study also distinguishes between three types of households with different financial situations.

Household types – family with two children

Finances/Apartment

Low

Medium

High

Gross income

CHF 85,000

CHF 150,000

CHF 300,000

Assets

CHF 30,000

CHF 80,000

CHF 200,000

Annual contribution to pillar 3a

CHF 2,500

CHF 7,250

CHF 14,500

Premium reduction

40%

None

None

Area in m2

95

110

130

Residential segment

Low

Medium

Upscale

Source: UBS

The Residential Attractiveness Indicator is not a beauty contest. Instead, residential attractiveness is measured using 38 variables, ensuring that only objectively quantifiable factors are included in the analysis.

Thomas Rieder

Author of the study and CIO Real Estate Analyst

Conclusion

When choosing the right place to live, it is rarely possible to balance the key factors – infrastructure, leisure opportunities, accessibility, and cost of living – without making compromises.

  • The Residential Attractiveness Indicator shows which municipalities offer the most attractive combination of these factors within their region.
  • It isn’t just well-known urban centers that are attractive places to live.
  • Medium-sized centers, in particular, offer many advantages.

The study provides a comprehensive guide, focusing on families with two children who rent their homes.

Would you like to explore this topic further?

Download the full study as a PDF.

Or would you like to learn more about your current municipality of residence or your future place of residence? In UBS’s free municipality guide, you will find all the key facts – from the tax level to trends in owner-occupied home prices.

Frequently asked questions about the Residential Attractiveness Indicator

Good to know

Disclaimer