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Behavioral Economics

Behavioral Economics

Get to know all the laureates in the field of behavioral economics.

Behavioral economics bridges psychology and economics to explain why people often make decisions that defy rational models. From cognitive biases to nudges, it has reshaped how governments, firms and individuals think about choice.

Laureate profiles
Check out all Nobel Laureates to find out more about their groundbreaking ideas and personal stories.
Podcasts
The Bulletin with UBS podcast features Nobel Perspectives episodes, which deliver insights on the topics, people and places that are shaping the financial environment.
Articles
Cut through the media noise and get insights from some of the brightest economic thinkers of our time, Nobel Laureates.