Our three keys
Our strong and inclusive culture is grounded in our three keys to success: our Pillars, Principles, and Behaviors. They determine what we’re built on, what we stand for and how we do it.
Our Pillars
Our Pillars
What we’re built on.
Capital strength
A balance sheet for all seasons
We value superior capital strength. It gives us the flexibility to address expected and unexpected events and is a unique competitive advantage which our clients value.
Simplification and efficiency
Make it easy to do business
We’re agile, digital and quick to respond to client needs. We continuously optimize how we deploy our resources, combining the best ideas with front-to-back delivery.
Risk management
Anticipate and handle risk effectively
Successful banking is successful risk management. We’re all risk managers, detecting emerging risks early, managing risk diligently, courageously raising concerns and protecting the reputation of our firm.
Our Principles
Our Principles
What we’re built on.
Client centricity
Clients are at the heart of everything we do
Our clients and their needs are at the heart of everything we do. As trusted partners we deliver the best of UBS in a personalized, relevant, on-time and seamless experience.
Connectivity
Create success by connecting people, ideas and opportunities
We connect people, ideas and businesses to convene a global eco-system where clients, employees and other stakeholders excel.
Sustainable impact
Act today with tomorrow in mind
We act to drive long-term positive value creation, contributing to a better world for our stakeholders, society, environment and future generations.
Our Behaviors
Our Behaviors
How we do it.
Accountability with integrity
Take ownership
I am responsible for what I say and do.
I take ownership and make things happen.
I step up and act when something isn‘t right.Collaboration
Work as one UBS
I trust others and help them to be successful.
I deliver one UBS, together with my colleagues.
I foster a diverse, inclusive and equitable work environment.Innovation
Improve every day
I challenge perspectives and look at every opportunity to improve.
I actively seek and provide feedback.
I learn from every success and failure.
Code of Conduct and Ethics of UBS
The Code defines the way UBS does business.
Name | Download (PDF) |
|---|---|
Code of Conduct and Ethics of UBS | |
Verhaltens - und Ethikkodex von UBS | |
Code de conduite et de déontologie d'UBS | |
Codice di condotta ed etica di UBS | |
Código de conducta y ética | |
Código de conduta e ética | |
我们的行为与道德准则 | |
我們的行為與道德標準 | |
UBS 業務遂行倫理規定 | |
회사 윤리강령 | |
Kodeks postępowania i etyki |
- It sets out the principles and practices that define our ethical standards.
- It applies to everything and everyone at UBS.
- It underscores the critical importance of responsible behavior.
- It covers our dealings with stakeholders, clients, counterparties, shareholders, regulators and business partners - and each other.
- It is the basis for all our policies, guidelines and procedures.
- It and all related internal and external policies and rules must be complied with.
Diversity, equity and inclusion
Our global workforce is diverse in many ways, and we consider this a competitive strength. At the same time, we want to further increase our diversity and make sure we can offer an inclusive workplace.
This is UBS
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