Food by 2040: The journey to personalised nutrition

The food industry is undergoing significant transformation, driven by various factors that influence both the production and consumption of food. This evolution is marked by technological advancements and changing consumer preferences, with a focus on health and wellness. While disruptor technologies like plant-based protein and regenerative farming have made an impact, the journey towards truly personalised nutrition is still unfolding.

Consumers are increasingly aware of the importance of their diets, seeking nutrition that is beneficial without sacrificing taste. This presents a challenge for the food industry: how to create products that are both appealing and healthier, often with higher protein content, while also being sustainably produced.

Plant-based and cell-cultured options have emerged as potential solutions, but they face hurdles in meeting consumer expectations for taste, affordability, and ethical considerations. Despite these challenges, personalised nutrition is anticipated to be the ultimate goal, with projections suggesting it could become a USD 64 billion market by 2040.

Achieving personalised nutrition will likely require collaboration across various sectors, including medical diagnosis, technology, food production, and delivery services. This integrated approach aims to provide consumers with meals tailored to their unique needs, delivered conveniently to meet growing demand.

The shift towards personalised nutrition presents opportunities for companies involved in ready-to-eat meals, wearable technology, and integrated platforms, as they stand to benefit from this evolving landscape.