What's on the minds of investors and business owners?
As the US midterm elections approach, investors and business owners are keeping a close watch on the economic and policy issues that could shape their financial futures. While both groups remain cautiously optimistic, many are looking for clarity on how election outcomes may influence markets, businesses and personal wealth.
Two perspectives on the road ahead
Two perspectives on the road ahead
Explore the findings in our two new Investor Watch reports: Cautious optimism, which examines investor sentiment, and Business as usual?, which examines business owners' perspectives.

Watch UBS Trending as our experts unpack the latest UBS Investor Watch findings and what they reveal about investors’ and business owners’ top economic concerns ahead of the election.
Key insights
Investors’ outlook for US economy
Investors’ outlook for US economy
-
64 %
highly optimistic, up from 55% in 2024
Business owners’ outlook for US economy
Business owners’ outlook for US economy
-
71 %
highly optimistic, up from 65% in 2024
Top 5 midterm election issues for investors and business owners
Top 5 midterm election issues for investors and business owners
For investors
% highly important in the upcoming election

For business owners
% highly important in the upcoming election

Investors and business owners are increasingly seeking financial guidance
Investors and business owners are increasingly seeking financial guidance
-
84 %
of investors want more guidance than usual from their financial advisor during an election year
-
91 %
of business owners agree having expert financial guidance is especially important during an election year
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