Equities Why the US equity bull market remains intact

After a strong run for equities and with risks on the horizon, investors who are already allocated to equities in line with their strategic benchmarks should consider implementing short-term hedges and those underallocated should prepare to add exposure on potential market dips in the weeks ahead.

by UBS Editorial Team 28 Jul 2025

CIO believes the US equity bull market is intact and expects further gains over the next year amid a resilient US economy, a weaker dollar, and an earnings boost from the One Big Beautiful Bill Act. (UBS)

The bull market is intact.

  • The US economy remains resilient, with consumer spending holding up.
  • Second-quarter earnings have been solid, and a weaker US dollar should continue to offer a tailwind.
  • The One Big Beautiful Bill Act has provisions that should drive a modest boost to near-term cash flows and provide incentives for capital spending.

But stock volatility may pick up in the coming weeks.

  • Valuations are elevated after a substantial rally in recent weeks.
  • The economic impact of US tariffs is currently feeding through, and uncertainty remains about the scale, distribution, and second-order effects.
  • Investors also have to deal with fears about government debt sustainability, geopolitical uncertainty, and threats to Federal Reserve independence.

We see ways investors can prepare for near-term volatility.

  • Investors who are already allocated to equities in line with their strategic benchmarks should consider implementing short-term hedges and those underallocated should prepare to add exposure on potential market dips in the weeks ahead.
  • Capital preservation strategies and/or phasing into the market can be an effective way to position for medium- and longer-term upside while managing near-term risks and uncertainty.
  • We continue to see long-term growth opportunities in AI, power and resources, and longevity.

Investment view
We believe the US equity bull market is intact and expect further gains over the next year amid a resilient US economy, a weaker dollar, and an earnings boost from the One Big Beautiful Bill Act. Trade uncertainty and elevated valuations could be a modest headwind for equities in the near term, but we think investors can navigate volatility with capital preservation and/or phasing-in strategies. We focus on select US sectors, including information technology, communication services, financials, health care, and utilities. We also see structural growth opportunities in AI, Power and resources, and Longevity.

Original report - What's next for US equities?, 28 July 2025.

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