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A positive corporate culture is one of the key factors for success in a competitive environment. Find out now what makes for a good corporate culture and what opportunities it offers.
Corporate culture remains a constant for ensuring success in an ever-changing workplace:
The world of work has always been in a state of flux. Changes such as the widespread adoption of remote work and modern working models based on the principles of “New Work” have long since become the norm. Attention is now shifting to increasingly innovative technological developments and the resulting restructuring of the workday. While discussions continue about the nature, duration and stability of work, corporate culture seems to be one of the few elements that remain consistent in successful companies.
For example, a Gallup study (2024) conducted in Germany shows that a strong corporate culture results in a much higher employee retention rate of just under 72%. Last but not least, companies with a strong and positive corporate culture are approximately 29% more profitable than their competitors.
Another advantage is that the strategic integration of a positive corporate culture makes companies more agile and open to technological change, as shown by the University of St. Gallen’s Trend Barometer.
Corporate culture, as such, is based on the one hand on a system of shared values and, on the other hand, on the fact that these values are exemplified by senior management. Consequently, the management sets the tone for the values that prevail throughout the company and determines how strongly the corporate culture is embraced. A culture that is deeply embedded in a company is apparent in many different ways.
Examples include:
A positive corporate culture also fosters a sense of security and gives team members the feeling that they are working together toward a shared vision. That is exactly what many workers in Switzerland are looking for. According to surveys, more than half of the employees find the current changes in their daily work routine too overwhelming. This is partly due to the technological and social upheavals that are having an increasingly significant impact on the world of work. Amid these uncertainties, employees are looking for an environment that enables them to acquire new skills to cope with these changes while continuing to provide them with a sense of security.
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The values that shape a corporate culture are unique to each company. However, there are universal factors that every company should have in place to foster a positive culture.
A successful corporate culture is built on multiple factors that both positively impact the company’s financial position and enhance its internal and external image. The following indicators may be signs of a positive and supportive corporate culture:
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In an ever-changing working environment, corporate culture must also continue to evolve.
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