Key takeaways

  • Europe remains one of the world’s most fragmented payments markets.
  • Account-to-account payment solutions have steadily scaled across the region.
  • Trust, habit and network effects remain the primary barriers to scale.
  • Payments sovereignty has driven a renewed interest on non-card local payment networks.

Europe’s Payment Puzzle

Featuring commentary from Piotr Jan Pietrzak, New Markets Lead, Wero / European Payments Initiative (EPI).

For decades, Europe has produced some of the world’s most successful domestic payment systems. From the Nordics to Southern Europe, local payment champions have established deep consumer trust and strong merchant acceptance.

Yet despite their domestic success, Europe has struggled to create a genuinely unified payments network across borders.

At the 2026 UBS Private FinTech Conference, payments executives, infrastructure providers and fintech founders repeatedly returned to the same question: can Europe overcome fragmentation without sacrificing the strengths of its local networks?

The industry continues to gravitate towards interoperability rather than unification.

The challenge is not technology. It is behavior.

While payment innovation often focuses on technology, conference participants repeatedly highlighted the importance of taking into account consumer behavior.

As Piotr Jan Pietrzak, New Markets Lead, EPI Company , explained:

Payments are built on two pillars: trust and convenience.

Consumers use payment methods they know, for convenience, simplicity and speed. Merchants accept payment methods consumers already use and ask for. These network effects have historically made payment schemes one of the most difficult areas of financial infrastructure to disrupt.

Europe's challenge has therefore never been a lack of innovation. It has been the challenge of scaling that innovation across borders and removing barriers to adoption.

From national networks to European infrastructure

This challenge helps explain why interoperability has become such a major focus for EPI.

Building a successful payment network requires both issuer distribution and merchant acceptance, making scale one of the defining factors in achieving broad adoption.

The rise of interoperability

Some of the panelists believe strongly that Europe may not need a single payment network to succeed.

Instead, it may need a mechanism for connecting existing networks together, an approach that is being used to unify Europe’s local account-to-account champions.

Alicia Fernandez, Business Development Manager at Bizum, summarized the philosophy:

We keep the local brands, we keep the user experience that customers really like and trust, but we connect the network.

Rather than forcing consumers to adopt entirely new payment behaviors, interoperability allows some participants to preserve trusted domestic experiences while expanding their reach and offering to countries without comparable solutions.

Europe’s next payments chapter

Europe's payments ecosystem is unlikely to converge into a single network and market.

Instead, it appears to be moving toward a future where domestic champions, account-to-account providers and payment infrastructure specialists build interconnectivity overlays to conquer the challenge of payments fragmentation.

The opportunity is significant.

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