October 2021
Are rural markets the future?
Global Visionary Ajaita Shah, Founder of Frontier Markets talks empowering women to financial independence through digitally inclusive marketplaces

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October 2021
Global Visionary Ajaita Shah, Founder of Frontier Markets talks empowering women to financial independence through digitally inclusive marketplaces
Women represent less than one-fifth of workers in India, with rural women leaving the workforce at a faster rate than those in cities, and the average female salary is only two-thirds that of their male peers[1]. At the same time, millions of households lack access to reliable electricity, internet, and/or shops supplying high-quality tools and home appliances due to their remote location In this Monocle Radio show, we hear from Global Visionary Ajaita Shah, founder and CEO of Frontier Markets. Shah’s mission is to use technology to empower women entrepreneurs to provide last-mile products and services in rural India to create income opportunities and enable better lives.
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