What you'll learn
A little understanding of money and banking can help a lot with your first financial decisions. The more you know, the better you can spot opportunities and avoid mistakes.
- Learn how Switzerland’s strong franc, financial sector and money culture help shape our nation.
- Understand why cryptocurrencies are interesting but not widely used yet because of trust and stability issues.
- Learn how banks help people, companies and countries grow.
- Know why strong rules are needed to keep banks safe and trustworthy.
Try it out
The evolution of money
Discover how money has evolved, why trust matters and how the Swiss franc got its special something.
What's the role of money
Learn how money does several important things in everyday life.
Digital money and crypto
Money now shows up as numbers on a screen rather than a wad of bills in your jeans pocket. That can be both good and bad.
Become an expert
Money and banking
Discover how banks actually work, how they serve society, make money, support our shared prosperity, and how they are evolving from crypto to blockchain, neobanks to regulation.
Economics in everyday life
The economy is like gravity: a force of nature. Learn about prices, inflation and the cycle of boom and bust. See why governments struggle to control the economy and how cryptocurrencies aim to reshape it.
Solve your money mystery
Money may be a mystery to many. But you can solve it. Discover how beliefs, emotions and values shape money decisions. Learn to spot patterns, identify your values and define what “enough” means for you. Unpack those paradoxes and use budgets to achieve goals and avoid spending pitfalls.
Investing for beginners
Create the freedom to breathe easier, dream bigger and shape the life you want with a few simple saving and investing habits that build confidence, expand your options and help secure your future. Discover why time really is money.
Smart borrowing
Borrowing can empower growth when used wisely but missteps create costly traps. Understand value, affordability and risks, so that you use credit responsibly and avoid pitfalls.
Life stages and big decisions
Navigate life stages with confidence. Learn how to make smart housing choices, support family, handle life’s big transitions and make early preparations that are sure to pay off with a comfortable retirement.
Taking on the triple whammy
AI, geopolitics and climate change are transforming how our world works. You don’t need to predict exactly what comes next to be prepared. This section helps you connect the big global shifts to choices today.
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Disclaimer
Disclaimer
This publication is for personal information purposes only within Switzerland and is not to be understood as a recommendation, offer or solicitation of an offer for investment or other specific products and services. It is not intended to form investment, legal or tax advice and should not be used as the basis for financial decisions. Before making a decision, you should obtain professional advice.
All the information and opinions contained in this publication come from reliable and trustworthy sources. Nonetheless, UBS does not accept any contractual or implied liability for any incorrect or incomplete information. The views of non-UBS authors are their own opinions and do not necessarily reflect the views of UBS AG and its affiliates. Complete or partial reproduction without the express consent of UBS is not permitted.
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