What you'll learn
Some beginners think successful investing relies on a closely guarded formula. But the biggest secrets sit in plain sight: start early, diversify and form good habits. Here’s how.
- Understand how saving and investing create long-term financial stability and freedom.
- Learn the basics of investment types such as stocks, bonds, mutual funds and ETFs.
- Recognize the importance of diversification to reduce risk.
- Identify and avoid emotional and psychological traps (e.g., social media hype, FOMO) to make better financial decisions.
Hit play: get money smart
Optimal investment mix
FOMO
Saving horizon
Sweet spot
All in?
Young investors’ pitfalls and behavioral traps
Don’t let mindset mistakes mess with your money. Spot emotional decisions so you can stay on track to your financial freedom. Plus: find out where to get the right support when you need it.
Try it out
How to invest smartly
Investing has its own logic. Learning the basics helps you to make smart choices.
Pitfalls and behavioral traps
Fear and greed are often said to drive investors, but real-life behavior is more complicated.
Become an expert
Investing for beginners
Create the freedom to breathe easier, dream bigger and shape the life you want with a few simple saving and investing habits that build confidence, expand your options and help secure your future. Discover why time really is money.
Economics in everyday life
The economy is like gravity: a force of nature. Learn about prices, inflation and the cycle of boom and bust. See why governments struggle to control the economy and how cryptocurrencies aim to reshape it.
Solve your money mystery
Money may be a mystery to many. But you can solve it. Discover how beliefs, emotions and values shape money decisions. Learn to spot patterns, identify your values and define what “enough” means for you. Unpack those paradoxes and use budgets to achieve goals and avoid spending pitfalls.
Smart borrowing
Borrowing can empower growth when used wisely but missteps create costly traps. Understand value, affordability and risks, so that you use credit responsibly and avoid pitfalls.
Life stages and big decisions
Navigate life stages with confidence. Learn how to make smart housing choices, support family, handle life’s big transitions and make early preparations that are sure to pay off with a comfortable retirement.
Money and banking
Discover how banks actually work, how they serve society, make money, support our shared prosperity, and how they are evolving from crypto to blockchain, neobanks to regulation.
Taking on the triple whammy
AI, geopolitics and climate change are transforming how our world works. You don’t need to predict exactly what comes next to be prepared. This section helps you connect the big global shifts to choices today.
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Disclaimer
Disclaimer
This publication is for personal information purposes only within Switzerland and is not to be understood as a recommendation, offer or solicitation of an offer for investment or other specific products and services. It is not intended to form investment, legal or tax advice and should not be used as the basis for financial decisions. Before making a decision, you should obtain professional advice.
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