Staying grounded

Why Banyan Tree Group puts people before profit

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Ho Ren Hua

  • Company: Thai Wah Public
  • Title: Chief Executive Officer
  • Industry: Agriculture and food business
  • Founded: 1947
  • Family generation: Third & Second
  • Turnover in 2019: 202,724 million EUR

Ho Ren Yung

  • Company: Banyan Tree Group
  • Title: Senior Vice President & Brand HQ
  • Industry: Luxury hotels and resorts
  • Founded: 1983
  • Family generation: Third & Second
  • Turnover in 2019: 100.97 million EUR

Ho Ren Chun

  • Company: Family Office
  • Title: Principal
  • Industry: Investment management
  • Family generation: Third & Second

4 big takeaways

Treasure your people

In difficult times, reducing staff numbers can seem like an unavoidable way to cut costs. But if there's a glimmer of hope you can keep your people, grasp it. It's not just the right thing to do – it might also be the sensible thing to do. Because employees are a vital resource. Lose them, and you lose the people who will look after your customers – plus everything you've invested in them, like training.

Protect your balance sheet

COVID-19 proved nothing's certain in life. But just because you can't predict everything doesn't mean you shouldn't protect your business. Your business finances are a good place to start. Look into possible financial solutions to protect your business and people over the long term. You'll have peace of mind knowing you've done all you can to look after your company. But it's a complex area, so it's worth seeking advice from financial experts.

Do the right thing

The world is putting sustainability first. Global populations are demanding companies minimize their environmental harm, and do more to protect the planet. Businesses must change, or their customers will walk away. But if you prove you're doing all you can to evolve, your customers and employees are more likely to stay loyal to your business.

Invest for good

It’s a myth that you can't seek returns and change the world with sustainable investing. In fact, returns can be comparable to those from conventional investments. And with companies and funds increasingly reporting on their impact, it's easier than ever to assess the investments you might like to include in your family's investment portfolio.

We're here to stay and we're here for the long term, to weather crises and global events for multiple decades.
Ho Ren Rua