Sydney, February 2, 2026 – UBS Asset Management announces that Adam Quaife has been appointed as Country Head Australia & New Zealand and Head Institutional Client Coverage (ICC) Australia. He takes over from Nick Hughes, Co-Country Head and Group Chief Operating Officer (COO) for UBS Australia and New Zealand, who assumed the role on an interim basis.
Adam brings 25 years of asset management experience and a proven record of building successful businesses across both institutional and wholesale channels. He recently served as Chief Distribution Officer for Perpetual's Australian asset management business, and prior to that, held senior distribution leadership roles at Franklin Templeton - including establishing their local presence.
“We are delighted Adam is joining us as Country Head Australia and New Zealand and Head of Institutional Client Coverage Australia. His expertise in client relationship management and distribution, combined with his leadership experience, strongly positions UBS Asset Management to leverage its global investment capabilities and its differentiated domestic offering to benefit local clients.” Willem van Breugel, Head Global Sovereign Markets & Institutional Client Coverage APAC (ex Japan).
“Australia continues to be an important market in the APAC region, particularly in this period of growth and change for superannuation and other institutional and wholesale investors. Adam is a great addition to the Asset Management team as we take our Australian franchise forward,” commented Desmond, Ng, Head Asset Management APAC.
About Adam Quaife
Adam has over 25 years experience in working in Australian and global asset management. He has held a range of roles within the asset management industry spanning institutional and wholesale sales, client engagement, stakeholder management and strategy implementation.
Most recently, he ran his own consultancy firm, working with boutique asset managers to develop and implement strategic distribution plans. Prior to this, he spent five years at Perpetual limited, including as Chief Distribution Officer for Perpetual's Australian asset management business, and held multiple senior distribution leadership roles at Franklin Templeton between 2002-2019 – including establishing their Global Advisory Services business in Australia.
Adam will become a member of the Asset Management APAC Management Forum and will also join the UBS ANZ Country Management Forum.
Adam holds a Bachelor of Commerce from Curtin University of Technology and a Diploma in Applied Finance and Investments from FINSIA.
About UBS Asset Management
Asset Management is a large-scale asset manager with a presence in 24 markets. It offers investment capabilities and investment styles across all major traditional and alternative asset classes to institutions, wholesale intermediaries and wealth management clients around the world. It is a leading fund house in Europe, the largest mutual fund manager in Switzerland, the second largest fund of hedge funds manager and one of the largest real assets investment managers in the world.