Odds are you've already come across the new WM program focusing on women, UBS Unique. The program aims to change the face of wealth management by making it work even better for the specific needs of our female clients.
The creative concept conveys the uniqueness of women by emphasizing their eyes. An eye is four times more unique than a fingerprint. Fourteen different women were cast for their individual and strong looks. It's all about the unique person standing in front of you, no matter what their background is.
(Nitpicking side note: when it comes to our picture style, next time we'd love to see some more background information to add some natural structure to the images...)
For more information about the program and to see the images in use visit UBS Unique.
UBS creative concept and project management:
Olga Miler, Hasmita Mistry, Désirée Dosch, Manuela Andaloro
The portraits are now available on the UBS image database. Feel free to use them for any communication related to topics for women.
With the Create and show series we’ll promote outstanding communication projects which have strong relation to Brand Design.
Have something you'd also like to showcase? Drop us an email. We're happy to discuss.
