Our culture

Creating the future of UBS

We believe that the right strategy and a strong culture drive strong performance.

Our three keys

Three keys, our Pillars, Principles and Behaviors, help us achieve our vision and execute our strategy. They epitomize the best of our heritage. They determine how we work with our stakeholders and each other, how we recruit, and how we make decisions.

Our Pillars

The foundation for everything we do.

Capital strength

We value superior capital strength. It gives us the flexibility to address expected and unexpected events, and is a unique competitive advantage which our clients value.

Efficiency and effectiveness

We spend smartly and use the best ideas from banking and beyond to unlock the full potential of the firm.

Risk management

Successful banking is about successful risk management. At all times we aim to protect the capital and reputation of UBS.

Our Principles

What we stand for as a firm

Client focus

We always act in the spirit of partnership with our clients' best interests at heart.


We strive for excellence in everything we do. From the people we employ to the expertise, advice and execution we provide.

Sustainable performance

We focus on the long-term and work to provide consistent returns to our stakeholders.

Our Behaviors

What we stand for individually


  • We are responsible and accountable for what we say and do, and for UBS's reputation.
  • We care about our clients, our investors and our colleagues.
  • We act as role models by treating others the way we would like to be treated.


  • We put the benefits of our clients and the firm before our own or those of our business.
  • We work across the firm.
  • We respect and value diverse perspectives.


  • We encourage ourselves and others to constructively question the status quo.
  • We learn from past mistakes and experiences.
  • We speak up if we see something that does not exemplify our high standards.
Diversity and inclusion

Diversity & Inclusion

Our global workforce is diverse in many ways, and we consider this a competitive strength. At the same time, we want to further increase our diversity and make sure we can offer an inclusive workplace.