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UBS Purpose

Reimagining the power of investing. Connecting people for a better world.

Why it matters

Our purpose guides us in everything we do. We call on our global ecosystem for investing – where people and ideas are connected, opportunities are brought to life and where our thought leadership can be impactful.

We re-imagine our services and offers, and your experience, so they’re even more personalized, relevant, on-time and seamless.

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What we’re doing

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      Our CEO's perspective

      Ralph Hamers on what purpose means at UBS.

      How we’re doing it

      Five strategic imperatives play a central role and influence our actions across the entire firm.

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      Client, connections, contributors – delivering the power of investing

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      Focus – play where we are positioned to win

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      Technology – make technology our differentiator

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      Simplification and efficiency – increase ease of doing businesses and enable our journey

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      Culture – mobilize employees behind our future vision and act as one firm

      Explore further

      Sustainability and impact at UBS

      UBS Philanthropy 

      Talking purpose

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          An interview with Lewis Hamilton

          Hear how he’s taking action, how his own purpose shifted from being self-serving to really making a difference and his challenge to UBS on how we can connect people to create change.

          The price and value of investments and income derived from them can go down as well as up. You may not get back the amount originally invested.

          UBS does not provide tax or legal advice. You should consult your independent tax/legal advisor for specific advice before entering into or refraining from entering into any services or investments.