Tackling farm food waste B2B
Christine Moseley, Founder and CEO of Full Harvest
- More than 20 billion pounds of cosmetically imperfect or unharvested produce are wasted each year on U.S. farms alone, while food waste has been found to be the #1 cause of climate change1, now requiring urgent and necessary action.
- Full Harvest was founded to solve this problem using technology to create the first and only online B2B marketplace for surplus and imperfect produce. The company’s vision is a world with zero food waste and 100% 'full harvests', where all edible produce grown goes towards consumption.
- Full Harvest currently works with some of the largest farms and food companies in the world helping them to save time and money, while significantly improving their sustainability – a win-win-win for businesses, people and the planet.
- In addition to working to reduce food waste, Full Harvest is also bringing innovation to a largely untapped industry. Currently, the produce industry is up to 96% offline. Full Harvest launched an online marketplace to help companies create greater efficiencies within their sourcing operations and ultimately improve their bottom lines.
- Through the Full Harvest marketplace, commercial produce buyers have complete and instant transparency to a nationwide network of growers, giving them the ability to make purchasing decisions fast. Buyers can create orders in just a few clicks and have the farms confirm the orders with no human interaction other than logistics. This is a game-changer for the industry.
- Christine Moseley is a passionate serial social entrepreneur. She became determined to address on-farm food waste after visiting a large farm and watching up to 75% of the romaine leaves being wasted in order to only capture the romaine heart for grocery stores. She'd later learn that one-quarter of all edible produce is wasted globally on farms and vowed to solve this problem with technology and innovation.
- Christine has more than 15 years of experience in logistics and food at Fortune 100 companies (Maersk, P&G) as well as high-growth food start-ups. She assisted Organic Avenue, an NYC healthy food + juice start-up, in doubling in size as Head of Strategic Projects and Business Development. Christine holds an MBA from Wharton and a BA from the University of North Carolina – Chapel Hill. She was recently recognized as Inc.’s Top 100 Female Founders and Fortune's #2 Most Innovative Woman in Food & Drink as well as a World Economic Forum SDG Champion.
My vision is a world where there is 0% food waste and 100% 'full harvests', where all edible produce grown goes towards consumption. We aim to reinvent the produce supply chain with technology to bring the industry online and maximize resources.
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