UBS – your partner

Adding global scale to local knowledge

We’re more than just a bank. We’re your partner. With average client lifetime relationships lasting over 40 years, our clients trust us to manage their wealth.

As the leading1 and only truly global wealth manager, stability and dependability have been our defining strengths for decades. We've been leading in industry innovation for more than 150 years and we consistently win top industry awards. We've won "Best Private Banking Services Overall" for seven consecutive years.2

Let's talk

Together, we can help you achieve more.

Recognized as world class

Proud to have been named Best Global Private Bank for the eighth time and Best Chief Investment Office in Private Banking in the PWM/ The Banker Global Private Banking Awards 2023.

Globally connected, locally active:
UBS Wealth Management in Germany

We have been operating in Germany under the UBS name since 2003: Started as UBS Wealth Management AG, the three business units Wealth Management, Investment Bank as well as parts of Asset Management were combined into a new company "UBS Deutschland AG" in 2005. On December 1, 2016, UBS Deutschland AG then merged into UBS Europe SE. UBS Europe SE is - like UBS Deutschland AG before - a cross-divisional company whose core business is asset management. The Investment Bank and the Asset Management business remain significant parts of our company.

More than 120 experienced client advisors serve more than 12,000 clients across Germany - you will find our branches in Frankfurt, Berlin, Munich, Hamburg, Stuttgart and Dusseldorf.

You deserve real expertise:

How we work with you

Your main point of contact is your client advisor. Through your dedicated advisor, you and your family have access to our wide range of wealth management services and global network.

Your advisor is supported by our global capabilities and resources. This includes our Chief Investment Office (CIO) and a number of investment and product experts, namely lending and mortgage specialists, foreign exchange, fund and investment specialists as well as wealth and financial planners.

With these tools and resources at the ready, we’re able to deliver the best for your personal portfolio.

Globally connected

Our approach: UBS Wealth Way

The world becomes more and more unpredictable. With markets moving faster than ever before, it can be hard to know where to focus your attention. Our approach can help you manage risks and take advantage of opportunities. It all starts with getting to know you. Together we’ll identify your priorities and work out a plan – one that fits for today or for where you want to be in the future. Our perspective? Always looking ahead.

Step 1 Identifying your values and objectives

The first step is to try to understand you. We look at your financial situation, which helps us understand the risk you’re able to take. We look at your financial goals, which define the returns you require. We look at your financial personality, which dictates the risk you’re willing to take. And finally, we look at your values and interests, which reveal the type of investments and opportunities you may wish to consider. Taking these points into account, we ask five questions to guide us in finding the right investment strategy for you:


What do you want to accomplish in your life?


Who are the people that matter most to you?


What do you want your legacy to be?


What are your main concerns?



How do you plan to achieve your life’s vision?

Building a financial plan with the Liquitidy. approach


To provide cash flow in the short term to help maintain your lifestyle

Building a financial plan with the Longevity. approach


For longer-term needs to help improve your lifestyle

Building a financial plan with the Legacy. approach


For needs that go beyond your own to help improve the lives of others

Step 2 Building your financial plan

The second step is to turn your goals into a plan. Our Liquidity. Longevity. Legacy.* planning approach is a systematic way of making your goals more tangible and identifying the investment strategies you should consider. A Liquidity strategy is designed to fund expenditures and meet liabilities for the next two to five years. A Longevity strategy helps you meet your financial goals for the remainder of your lifetime. And a Legacy strategy is for assets in excess of what you need to meet your lifetime objectives.

Step 3 Choosing an investment strategy

The third step is to set you up with an investment strategy that will help you achieve your financial goals and stick to your plan. Our standard global strategic asset allocation—designed for investors who seek a balanced approach to protecting and growing their wealth over time—aims to efficiently generate returns for a target level of risk over the course of an economic cycle. It benefits from diversification across regions, and invests in traditional liquid asset classes such as bonds and equities, as well as alternative asset classes like hedge funds. But we also have other strategies depending on investor goals and preferences:

Global strategic asset allocation

Ultra high net worth/ institutional style

Systematic allocation

Sustainable investing

Equity model portfolios


Customized solutions

We provide you with holistic advice that makes every interaction engaging, productive and efficient. We always act in your best interest and that of society too.

Whether you’re an individual investor, entrepreneur or corporate executive, we can provide you with customized solutions to meet your needs.

World-class research for your investments: Our Chief Investment Office (CIO)

As one of the first wealth managers, we established UBS Chief Investment Office (CIO) in 2011 – it has a strong reputation and has been recognised by industry peers for its superior research. In Euromoney’s 25th annual Awards for Excellence, this organisation specifically underlined our strong efforts in developing the role of our Chief Investment Office.1

UBS Chief Investment Office CIO consists of 200 investments specialists based in 11 key financial hubs around the world and covering 24-hour analysis.

The specialists identify investment opportunities as well as market risks, to support you in preserving and growing your wealth.

UBS CIO research forms the UBS House View, our independent outlook on markets and investments. Our Portfolio Management team makes sure your investments reflect our analysts’ most up-to-date ideas and insights.

Of course, we also have the flexibility and expertise to take advantage of interesting short-term investment opportunities that we spot.

House View

UBS House View

UBS Chief Investment Office (CIO) produces daily, weekly and monthly publications that cover our multi-asset views and support you with market insights, clear analysis and innovative ideas.

Our investment philosophy

We encourage a culture of challenge and diversity of opinion.

Every month, we invite global investment leaders from the fund management industry to challenge our UBS House View. We address global financial questions to make sure we never sin through over-confidence. 

Recommended reading