Baijiu, or white liquor is a staple at state banquets and celebrations all over China. We present 3 cool facts of the world’s most popular spirit.
Baijiu is a modern China success story that has been propelled by fundamental changes in China’s economy, like rising incomes and growing demand for premium goods.
How can investors tap into this China opportunity?
Baijiu: Fiery liquor, cool numbers
Perspectives matter. Tune in to our insights.
Which Baijiu segments are growing fastest?
High-end Baijiu segments are growing significantly faster than the market
Chinese drinkers have a taste for high-end baijiu.
We see similar upgrading trends across sectors.
The consumption upgrade story in China (and broader emerging markets) is one we have invested in for a while.
This trend has longer to run as income growth continues and the higher middle class expands.
Invest in the China consumption upgrade story