Our approach

Why UBS?

With over 150 years of experience, we’ve experienced a lot of different clients and situations. We know how important it is to respond quickly to market events to protect and grow your money. Our aim is to become a reliable partner who really understands you, and who’ll be there for you long term. You need more than just a bank. You need a companion to help you through all of life's ups and downs.

Our approach

We help you look at the big picture

Chief Investment Office

Our Chief Investment Office (CIO) has investment specialists across the globe working to understand the bigger picture (and how your investments fit in to it). We use their research to form the UBS House View, our monthly outlook for the next six months in the markets. Our Portfolio Management team makes sure your portfolio reflects our analysts’ most up to date ideas. But, of course, we have the flexibility to snap up interesting short-term investment opportunities wherever we spot them.


UBS’s biggest strength is the collective force of our hundreds of analysts across the world, keeping a finger on the pulse of financial markets on behalf of our clients.

Mark Haefele

Mark Haefele, Global Chief Investment Officer, UBS Wealth Management 
Follow Mark on LinkedIn

Stay informed with the CIO

Follow the House View, Investment views and get the latest Weekly Podcast 

Hong Kong Chief Investment Office

Adrian Zuercher

Adrian Zuercher
Head of Asset Allocation APAC, UBS Chief Investment Office Wealth Management

At UBS, we care about what’s happening locally as well as globally. We understand the big picture, but we also look at the detail. That’s why our local CIO advisors apply their knowledge and skills to make sure your portfolio and wealth plan are in line with local regulations and optimized for market trends wherever you are.

Wealth insights and CIO Asia Pacific Forum

Every year in January and June, UBS hosts the Wealth Insights and CIO Asia Pacific Forums respectively in Singapore, Hong Kong, Taiwan and Japan. This is a forum where a line-up of experts and opinion leaders share their insights and views on the global and regional outlook for the year.

Your passions are important to us too

Your passions are important to us too


If you're thinking about giving back through philanthropy and you want to make a real difference, you'll need a clear strategy. With our advice, philanthropy can be both effective and rewarding.

Sustainable investment

Many of our clients want their investments to reflect their personal values. Sustainable investing could allow you to create lasting positive change in the world, without compromising on investment performance.

UBS Wealth Insights LinkedIn group

The UBS Wealth Insights group on LinkedIn is designed to explore wealth management and market trends in Asia Pacific.

If you want to know more

Come and see us so we can tell you more about how we work.