UBS House of Craft x Dior makes its Asian premiere in Singapore this November celebrating the craft of haute couture. Access to attend UBS House of Craft x Dior is free to the public.
Public program : 21-23 November
Live Craft Demonstrations by Dior Atelier
Friday, 21 Nov, 12 – 5pm
Immerse yourself in the world of haute couture at the UBS House of Craft x Dior, where Dior’s master artisans showcase their exceptional craftsmanship live. Marie Leroux, Première mainAtelier Flou, and Yassin Kavak, Première main Atelier Tailleur, demonstrate the precision, skill, and savoir-faire behind Dior’s iconic creations. Join us to witness the magic of couture in motion—and be inspired by the hands that shape fashion history.
Live Craft Demonstrations by Dior Atelier
Saturday, 22 Nov, 12 – 6pm
Immerse yourself in the world of haute couture at the UBS House of Craft x Dior, where Dior’s master artisans showcase their exceptional craftsmanship live. Marie Leroux, Première mainAtelier Flou, and Yassin Kavak, Première main Atelier Tailleur, demonstrate the precision, skill, and savoir-faire behind Dior’s iconic creations. Join us to witness the magic of couture in motion—and be inspired by the hands that shape fashion history.
From Curation to Creation
Speakers: Carine Roitfeld and Brigitte Niedermair
Moderator: Payal Uttam
Saturday, 22 Nov, 1 – 2 pm
What does it take to transform a collection into a compelling narrative? In this intimate conversation, fashion icon Carine Roitfeld and acclaimed photographer Brigitte Niedermair explore the delicate interplay between curation and creation within the context of the UBS House of Craft x Dior collaboration. Together, they reflect on the choices, instincts, and philosophies that shape their creative processes.
Framing Fashion: Brigitte Niedermair on Couture and Culture
Speaker: Brigitte Niedermair
Moderator: Tan Siuli
Saturday, 22 Nov, 3 – 4 pm
This compelling conversation with acclaimed photographer Brigitte Niedermair explores the aesthetic and cultural dimensions of fashion photography. Through her distinctive lens, couture evolves beyond ornamentation into a powerful medium in exploring themes of identity, femininity, and the gaze. Through the act of framing, she reveals how images can challenge conventions, elevate craftsmanship, and reshape our understanding of fashion within the landscape of contemporary culture.
Live Craft Demonstrations by Dior Atelier
Sunday, 23 Nov, 12 – 6pm
Immerse yourself in the world of haute couture at the UBS House of Craft x Dior, where Dior’s master artisans showcase their exceptional craftsmanship live. Marie Leroux, Première mainAtelier Flou, and Yassin Kavak, Première main Atelier Tailleur, demonstrate the precision, skill, and savoir-faire behind Dior’s iconic creations. Join us to witness the magic of couture in motion—and be inspired by the hands that shape fashion history.
Inside Dior Heritage
Speaker: Perrine Scherrer, Director, Dior Heritage
Moderator: Nadya Wang
Sunday, 23 Nov, 2 – 3 pm
Step into the archives of one of fashion’s most storied maisons with Perrine Scherrer, Director of Dior Heritage. In this illuminating session, Scherrer offers a behind-the-scenes look at the meticulous preservation, research, and storytelling that safeguards Dior’s legacy. From iconic silhouettes to the evolution of the brand’s cultural impact, discover how the past continues to shape the present—and future—of couture.
The Craft of Couture
Speakers: Marie Leroux and Yassin Kavak, Dior Atelier
Moderator: Nadya Wang
Sunday, 23 Nov, 3 – 4 pm
At the heart of Dior’s haute couture lies the unmatched artistry of its atelier. In this exclusive session, Marie Leroux, Première main Atelier Flou, and Yassin Kavak, Première main Atelier Tailleur, open the doors to their world of precision, patience, and passion. From the intricate hand-beading of a single motif to the architectural structure of a perfectly tailored silhouette, they reveal the techniques, traditions, and innovations that define Dior’s craftsmanship. This is a rare opportunity to hear directly from the hands behind the house—where every stitch tells a story of excellence.

