Contemporary art is in our DNA, and we want to nurture the next generation of talented working artists.
UBS has been actively collecting contemporary art for more than sixty years in accordance with the company’s long-held belief that the art of today provides inspiration and encourages innovative thinking. This philosophy has shaped UBS’s corporate culture over the last half century. As much as clients turn to UBS for our expertise in the financial sector, they also look to the company to provide them with insight, experience and access to the best in contemporary art.
To find out more about the global art engagement of UBS, visit the UBS and Art website.
As main partner of Fresh Paint, since 2013, we are delighted to participate in Israel’s largest and most influential annual art event. It provides a vital platform for contemporary art collectors to meet young artists and designers, and to experience site-specific artworks, installations and performances by fascinating international and Israeli artists.
An Art Love Story
Fresh Paint 10 will be held from April 26 until April 30, 2018, and will take place at the Tel Aviv Convention Center.
To mark the 10th anniversary of the fair, UBS will pay special tribute via a creative and original installation, conveying a message of love to the nonstop city of Tel Aviv-Yafo. A city that champions values of openness and tolerance, pluralism and democracy, culture and art, innovation and inventiveness. A city that welcomes everyone.
Join us on our lawn, and take your own picture, conveying a message of love.
#TEloveIV #UBSart #freshpaint10
And Our Love Story Goes on… to the Tel Aviv Port!
Visit the Fresh Paint website to find out more about the fair and its 10 year anniversary.
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