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Swiss real estate market UBS Luxury Property Focus 2025

The most expensive luxury properties in Switzerland are located in the tourist destinations of St. Moritz and Gstaad. The priciest properties outside the mountain regions are found in Cologny on Lake Geneva.

by Katharina Hofer 15 May 2025

Disclaimer

At a glance

  • Luxury property prices rose by an average of 1.2% in 2024, marking the second consecutive year of slowing market momentum. For 2025, we expect a similar price increase.
  • The most expensive luxury properties are found in the tourist destinations of St. Moritz and Gstaad, while Cologny on Lake Geneva commands by far the highest prices for residential property outside the mountain regions.
  • Weaker economic growth and wealth development could dampen demand this year, but the Swiss luxury property market is likely to continue benefiting from its reputation as a “safe haven.”

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  • Real estate
  • Switzerland

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