Premium Sponsorships



UBS Arena

Like no other arena that has ever come before. Made for music and built for hockey, the new UBS Arena, located at Belmont Park in Elmont, New York, will be the new home for the New York Islanders and is projected to open for the 2021-22 National Hockey League season.


Our sports sponsorships

We are actively involved with some of world’s most celebrated national and regional sporting events. Our support helps nurture emerging and established talent, and creates unforgettable experiences for fans.

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Since 2010, we have been involved in the world’s most prestigious motor sport, and we’re proud of our longstanding partnerships with the world champion team of Mercedes-AMG Petronas Formula One and the Automobile Club de Monaco (ACM).

UBS Kids Cup

No other project keeps up-and-coming Swiss athletes on their toes like the UBS Kids Cup with its over 170'000 yearly participations. We have been naming sponsor and enabler since 2011.

Weltklasse Zürich

Weltklasse Zürich, one of Switzerland’s most important sporting events, has been making headlines for years. As host of the Diamond League Final, the top Swiss athletes meet World and Olympic Champions.


This well-established athletics meeting is one of the most high-profile events in western Switzerland, attracting elite athletes from all over the world each year.

Galà dei Castelli

As a small, high-quality athletics meeting, Galà dei Castelli has drawn top athletes to Bellinzona every summer since 2011.

Spengler Cup

In Switzerland, the time between Christmas and New Year has been dedicated to ice hockey for decades. As the oldest club tournament in the world, Spengler Cup Davos guarantees an amazing spectacle for fans, families and players.

New York Islanders

The New York Islanders, an American ice hockey team founded in 1972, will be welcomed into newly built UBS Arena with the 2021-22 National Hockey League (NHL) season. As the team's new home, UBS Arena is set on the border of New York City and Long Island within the legendary Belmont Park and will have a timeless design, inspired by classic New York establishments. UBS is a proud presenting partner of the team.

Course de l'Escalade

Course de l'Escalade is Switzerland's biggest public fun race, attracting over 40,000 runners each year. We are a proud sponsor.

Course Sierre-Zinal

Sierre-Zinal is a long and difficult 31 km race that takes place in the heart of the Valais alps. Known as the Race of five 4000m Peaks, it is considered one of the most beautiful mountain races in the world.

Q36.5 Pro Cycling Team

UBS supports the new Q36.5 Pro Cycling Team. Following the mission “Racing the Future” – this progressive and diverse professional cycling team aims to redefine the future of the sport and its impact on the world, while equally serving as a springboard for talented athletes.

Contemporary Art

Our contemporary art sponsorships

At UBS, we are passionate about art and actively support some of the world’s most important arts institutions and events.

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Art Basel in Basel

With UBS supporting since 1994, the Basel show brings together the world's leading galleries to show the works of over 4,000 artists. A multitude of exhibitions and events create an exciting, region-wide art week.

Art Basel in Hong Kong

With half of the participating galleries having exhibition spaces in Asia, the Hong Kong show provides an in-depth overview of the region’s diversity, presenting innovative works by established and emerging artists.

Art Basel in Miami Beach

At the nexus of North America and Latin America, Art Basel in Miami Beach presents artworks from across the globe by established and emerging stars. UBS has supported the show since 2002.

Fondation Beyeler

UBS partners with Fondation Beyeler to host Artist Talks, a dynamic series providing the public with an opportunity to witness contemporary artists in conversation and to gain insight into their creative practice.

Courtesy of Taipei Dangdai

Taipei Dangdai

Taipei Dangdai, which means “the present moment” in Mandarin, is a new international art fair presenting a dynamic and current survey of the Asian contemporary art world, cementing Taipei's status as an art hub.

Art Gallery of New South Wales. Photo: Jenni Carter

Art Gallery of New South Wales

The Art Gallery of New South Wales is one of Australia's leading art museums, home to a world-class collection. UBS has sponsored the museum since 2006.

Art San Diego

Founded in 2009 as the first and only contemporary art show in San Diego, Art San Diego is a four-day art event that features more than 500 leading contemporary artists.

artgenève 2018, Alpine Dream. Photo Annik Wetter. Copyright artgenève 2019


artgenève's unique brand of art salon offers contemporary art to a strong regional market of buyers, with an aim to establish and grow an artistic platform in the French part of Switzerland.

LAC Lugano Arte e Cultura

Dedicated to visual arts, music and the performing arts, this cultural center is situated on the serene shore of Lake Lugano. UBS is main partner and supports LAC edu, the center's extensive educational program.

West Bund Art & Design

UBS is one of the lead partner of West Bund Art & Design since 2020, one of the major international art fair in China.

Performing Arts

Our performing arts sponsorships

Around the globe, we sponsor important national events around culture.

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Locarno Film Festival

As main partner of the Locarno Film Festival since 1981, we're excited to share our love for cinema every summer. Visitors can vote for their favorite movie at Piazza Grande via the official festival app, awarding the Prix du Public UBS.

Opera House and Ballet Zurich

Zurich Opera House has been inspiring audiences for more than a century. As a longstanding partner since 1987 and partner of the Ballet Zurich since 1997, we are delighted to be part of the continued innovation.

Rheingau Musik Festival

Rheingau strikes a chord each summer. It's then that the Rheingau Musik Festival, one of Europe's biggest musical events, hosts 150 concerts In the region around Wiesbaden, Lorch and Frankfurt.

Courtesy Beijing Music Festival

Beijing Music Festival

UBS has been the golden sponsor of the iconic Beijing Music Festival since 2003. The festival is recognized as a landmark cultural event in China, attracting artists and audiences from around the world.

About Sponsorship

Sponsorship is a long-standing tradition at UBS. Our portfolio helps the world better understand who we are and what we believe in, and at the same time presents exciting business and hospitality opportunities.

Our global sponsorship framework is based on a strong strategy – commitment to, and expertise in, a narrow number of fields. This helps build relationships with our clients, sponsorship partners, and the wider global community.

Our selection criteria

As key marketing tools, our sponsorship activities rely on fundamental guiding principles to ensure success. These define what we do or do not sponsor.


The sponsorship partner should have unique local or regional reach, and should be best in class.


By definition, sponsorship is a mid- to long-term commitment. The sponsorship offer should be based on a duration of several years.


Sponsorship has an impact on our brand. Therefore, the offer needs to be a good fit for UBS and possess outstanding local reputation or prestige.

Individual sponsorships

Our sponsoring strategy does not generally include support for individuals such as athletes, artists, or personalities. Exceptions can be made, however, provided these individuals can be integrated into our existing platforms as ambassadors.

UBS receives a large number of sponsorship requests. We regret we are unable to fulfill every request.

If you think your sponsorship offer is a unique opportunity and UBS is the right partner for your program please fill out our sponsorship request form