Premium Sponsorships

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Together, we can achieve more than as individuals. That's why UBS and BOTTLETOP are joining forces to raise awareness and action for the UN Sustainable Development Goals (SDGs).

Sports

Our sports sponsorships

We are actively involved with some of world’s most celebrated national and regional sporting events. Our support helps nurture emerging and established talent, and creates unforgettable experiences for fans.

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Motorsports

Since 2010, we have been involved in the world’s most prestigious motor sport, and we’re proud of our longstanding partnerships with the world champion team of Mercedes-AMG Petronas Motorsport, Automobile Club de Monaco (ACM), and former F1 world champions and driver who serve as our UBS ambassadors.

UBS Kids Cup

No other project keeps up-and-coming Swiss athletes on their toes like the UBS Kids Cup with its over 170'000 yearly participations. We have been naming sponsor and enabler since 2011.

Weltklasse Zürich

Weltklasse Zürich, one of Switzerland’s most important sporting events, has been making headlines for years. As host of the Diamond League Final, the top Swiss athletes meet World and Olympic Champions.

Athletissima

This well-established athletics meeting is one of the most high-profile events in western Switzerland, attracting elite athletes from all over the world each year.

Galà dei Castelli

As a small, high-quality athletics meeting, Galà dei Castelli has drawn top athletes to Bellinzona every summer since 2011.

Spengler Cup

In Switzerland, the time between Christmas and New Year has been dedicated to ice hockey for decades. As the oldest club tournament in the world, Spengler Cup Davos guarantees an amazing spectacle for fans, families and players.

Course de l'Escalade

Course de l'Escalade is Switzerland's biggest public fun race, attracting over 40,000 runners each year. We are a proud sponsor.

Course Sierre-Zinal

Sierre-Zinal is a long and difficult 31 km race that takes place in the heart of the Valais alps. Known as the Race of five 4000m Peaks, it is considered one of the most beautiful mountain races in the world.

Contemporary Art

Our contemporary art sponsorships

At UBS, we are passionate about art and actively support some of the world’s most important arts institutions and events.

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Art Basel in Basel

With UBS supporting since 1994, the Basel show brings together the world's leading galleries to show the works of over 4,000 artists. A multitude of exhibitions and events create an exciting, region-wide art week.

Art Basel in Hong Kong

With half of the participating galleries having exhibition spaces in Asia, the Hong Kong show provides an in-depth overview of the region’s diversity, presenting innovative works by established and emerging artists.

Art Basel in Miami Beach

At the nexus of North America and Latin America, Art Basel in Miami Beach presents artworks from across the globe by established and emerging stars. UBS has supported the show since 2002.

Fondation Beyeler

UBS partners with Fondation Beyeler to host Artist Talks, a dynamic series providing the public with an opportunity to witness contemporary artists in conversation and to gain insight into their creative practice.

Garage Museum of Contemporary Art

The museum and its programs are dedicated to current developments in Russian and international culture, creating opportunities for public dialogue, as well as the production of new work and ideas in Moscow.

Courtesy of Taipei Dangdai

Taipei Dangdai

Taipei Dangdai, which means “the present moment” in Mandarin, is a new international art fair presenting a dynamic and current survey of the Asian contemporary art world, cementing Taipei's status as an art hub.

Fresh Fair

UBS has been the Main Partner of Fresh Fair, Israel's premier annual art & design event, since 2013. Each year the fair brings together local and international art lovers, artists, and art professionals.

Art Gallery of New South Wales exterior. Photo: © Christopher Snee, AGNSW

Art Gallery of New South Wales

The Art Gallery of New South Wales is one of Australia's leading art museums, home to a world-class collection. UBS has sponsored the museum since 2006.

Deichtorhallen

Deichtorhallen is dedicated to contemporary art and photography. It is one of Europe’s largest exhibition centers, with its Hall for Contemporary Art, the House of Photography, and the Falckenberg Collection.

Arte Fiera

Founded in 1974, Arte Fiera is Italy's largest fair. The fair attracts loyal collectors and art enthusiasts converging yearly in Bologna. UBS is Partner since 2020 and supports guided visits open to the public.

Museo del Palacio de Bellas Artes

The most prominent cultural center for painting, sculpture and photography in Mexico, the Museo del Palacio de Bellas Artes is a must-see in Mexico City’s rich cultural landscape.

Art San Diego

Founded in 2009 as the first and only contemporary art show in San Diego, Art San Diego is a four-day art event that features more than 500 leading contemporary artists.

artgenève 2018, Alpine Dream. Photo Annik Wetter. Copyright artgenève 2019

artgenève

artgenève's unique brand of art salon offers contemporary art to a strong regional market of buyers, with an aim to establish and grow an artistic platform in the French part of Switzerland.

Courtesy of the Saudi Art Council

21,39 Jeddah Arts

Illustrating the geographic coordinates of the city, 21,39 is a non-profit initiative organized by the Saudi Art Council which seeks to maintain and develop Jeddah at the forefront of Saudi Arabia’s art scene.

LAC Lugano Arte e Cultura

Dedicated to visual arts, music and the performing arts, this cultural center is situated on the serene shore of Lake Lugano. UBS is main partner and supports LAC edu, the center's extensive educational program.

Performing Arts

Our performing arts sponsorships

Around the globe, we sponsor important national events around culture.

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Locarno Film Festival

As main partner of the Locarno Film Festival since 1981, we're excited to share our love for cinema every summer. Visitors can vote for their favorite movie at Piazza Grande via the official festival app, awarding the Prix du Public UBS.

Montreux Jazz Festival

The Montreux Jazz Festival unites people and music genres from all over the world at lake Geneva. UBS partnered up with the festival in 1988 to create a place for music lovers from the region and beyond.

Opera House and Ballet Zurich

Zurich Opera House has been inspiring audiences for more than a century. As a longstanding partner since 1987 and partner of the Ballet Zurich since 1997, we are delighted to be part of the continued innovation.

Rheingau Musik Festival

Rheingau strikes a chord each summer. It's then that the Rheingau Musik Festival, one of Europe's biggest musical events, hosts 150 concerts In the region around Wiesbaden, Lorch and Frankfurt.

Courtesy Beijing Music Festival

Beijing Music Festival

UBS has been the golden sponsor of the iconic Beijing Music Festival since 2003. The festival is recognized as a landmark cultural event in China, attracting artists and audiences from around the world.

Sydney Theatre Company’s 2019 production of Cat on a Hot Tin Roof

Sydney Theatre Company

Sydney Theatre Company has been a major force in Australian drama since its establishment in 1978, presenting diverse productions at its city venues and as the resident theatre company of the Sydney Opera House.

About Sponsorship

Sponsorship is a long-standing tradition at UBS. Our portfolio helps the world better understand who we are and what we believe in, and at the same time presents exciting business and hospitality opportunities.

Our global sponsorship framework is based on a strong strategy – commitment to, and expertise in, a narrow number of fields. This helps build relationships with our clients, sponsorship partners, and the wider global community.

Our selection criteria

As key marketing tools, our sponsorship activities rely on fundamental guiding principles to ensure success. These define what we do or do not sponsor.

Quality
The sponsorship partner should have unique local or regional reach, and should be best in class.

Duration
By definition, sponsorship is a mid- to long-term commitment. The sponsorship offer should be based on a duration of several years.

Appropriateness
Sponsorship has an impact on our brand. Therefore, the offer needs to be a good fit for UBS and possess outstanding local reputation or prestige.

Individual sponsorships
Our sponsoring strategy does not generally include support for individuals such as athletes, artists, or personalities. Exceptions can be made, however, provided these individuals can be integrated into our existing platforms as ambassadors.

UBS receives a large number of sponsorship requests. We regret we are unable to fulfill every request.

If you think your sponsorship offer is a unique opportunity and UBS is the right partner for your program please fill out our sponsorship request form