About the UBS Worry Barometer
For nearly 50 years, the UBS Worry Barometer has revealed the issues that matter most to the people of Switzerland. The annual study clearly shows how public sentiment has developed and how priorities have shifted over time, covering everything from financial security and the pension system to environmental issues and immigration.
The most important thing is listening because by taking people’s concerns seriously and understanding them, we can recognize what support is needed. This year, the UBS Worry Barometer will again provide a foundation for companies and institutions to develop concrete solutions based on the concerns of the Swiss people.
While recurring questions enable long-term comparisons, the Worry Barometer also sets down the priorities for each year. This year, for instance, the Swiss were asked how competent they feel regarding financial matters. As a bank for Switzerland, their responses provide valuable insights into where guidance and advice are needed.
Our publication, UBS Year Ahead, provides important insights into future developments.
2025 in focus: healthcare costs are the biggest concern
Top 20 concerns 2025
in % of eligible voters, share of mentions
multiple entries possible
The bar chart shows the twenty most important concerns in Switzerland. It shows the frequency with which each concern was mentioned, allowing the significance of individual topics such as health, the environment, retirement provision and immigration to be seen at a glance.
What matters to Switzerland – insights and perspectives
Healthcare costs and health insurance premiums remain a key concern in Switzerland – the Worry Barometer 2025 confirms this and also shows a growing willingness to consider change.
Healthcare costs and health insurance premiums remain a key concern in Switzerland – the Worry Barometer 2025 confirms this and also shows a growing willingness to consider change.
Protecting our environment remains a key concern, especially for younger generations. The world we want to create for tomorrow is mirrored in the sustainable financial strategies we pursue today.
Protecting our environment remains a key concern, especially for younger generations. The world we want to create for tomorrow is mirrored in the sustainable financial strategies we pursue today.
What is the state of OASI financing and what does the future look like? The issue remains the third largest concern among the Swiss population. It pays to invest in your own retirement provision.
What is the state of OASI financing and what does the future look like? The issue remains the third largest concern among the Swiss population. It pays to invest in your own retirement provision.
Geopolitical conflicts and uncertainties are having a much greater impact on the mood of the Swiss population in 2025. Learn more about impacts and opportunities.
Geopolitical conflicts and uncertainties are having a much greater impact on the mood of the Swiss population in 2025. Learn more about impacts and opportunities.
The concerns and priorities of the Swiss electorate clearly differ depending on the generation. The UBS Worry Barometer 2025 highlights where the different priorities lie.
The concerns and priorities of the Swiss electorate clearly differ depending on the generation. The UBS Worry Barometer 2025 highlights where the different priorities lie.
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