In an intensive workshop on Design Thinking. Wioletta Simonet created the essence of a Human Centered Design experience. She walked the participants through a series of exercises that took them out of their comfort zones and showed them how to embrace creativity to solve problems. By co-designing and validating solutions, participants learned how to deliver meaningful and useful client experiences that clients are willing to pay for.
“Being creative and in tune to what you feel will help you approach clients with empathy. It’s about seeing through their eyes to find out what their values are, what’s important to them and then, translating that into a delightful financial client experience. This, in turn, has the potential to increase the growth of your organization,” says Simonet.
“An estimated 175 to 200 billion USD is waiting to be made in revenue through client centricity*1,” explains Simonet. “Client-centric banks with the ability to convert human needs and emotions into a meaningful client experience will more likely be profitable.”