Here for you
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Here from the start.
As a main partner of the Swiss Football Association, we are here from the start of every player’s journey – and here to help talented young players grow. From their first steps on the pitch to the greatest moments in football. We offer support for talented players, teams and fans, foster a sense of community and create unforgettable experiences – both on and off the pitch, in the spotlight and behind the scenes. Together, we’re getting Switzerland moving.
One Nation. One Jersey.
Our fan jersey has travelled all across Switzerland. Thousands of fans have added their personal messages, creating a unique symbol of support for our national team. Today, this jersey carries the voice of an entire nation: with nearly 10,000 messages, it has become a symbol of unity, passion and anticipation for a memorable summer of football.
A heartfelt thank you to all of you!
We are truly overwhelmed by your support, creativity and dedication.
What’s next?
The fan jersey has now completed its journey across Switzerland and is taking center stage at a very special moment: we are surprising our national team with what is likely the largest fan message in Switzerland, just before they depart for North America.
The film capturing this surprise will be released here shortly, in time for the team’s first match.
Stay tuned – and once again: Go Switzerland!
Prominent voices on the fan jersey
Prominent voices on the fan jersey
Well-known personalities from across Switzerland have added their messages of support to the fan jersey and are already part of the country’s largest fan message. Be inspired by their stories and wishes – with more voices to follow soon.
Swiss national football player
Swiss national football player
Awarded “MVP of the Year 2025”, she set a significant milestone as the first woman in Swiss team sports to receive this distinction.
Her message to the men’s team:
«Wishing you lots of success :D»
With this dedication on the giant jersey, she became part of Switzerland’s largest fan message in April.
Where her career started:
She began her football journey at the age of seven at FC Stans in the canton of Nidwalden. Playing alongside boys, she developed the fundamentals of the game with great passion and perseverance.
Swiss national football player
Swiss national football player
She is regarded as one of the top talents in Swiss women’s football and is also making an impact internationally. Today, Alayah plays for Paris Saint-Germain Féminines.
Her message to the men’s team:
«We believe in you🙂»
With this dedication, she became part of Switzerland’s largest fan message in April.
Here from the start:
Her career began at the CS Cup, where she was spotted by a scout. She took her first steps at FC Muri in the canton of Aargau, laying the foundation for her professional career. As an inspiring role model, Alayah was honored by UBS and the Swiss Football Association as part of the “Turning dreams into opportunities” initiative, with a large-scale mural at her former primary school in Muri (AG).
Swiss national football player
Swiss national football player
Winning the Swiss championship with FC Zurich in 2023 marked a major milestone early in her career. Her subsequent move to FC Barcelona confirmed her exceptional talent and rapid rise to the highest level of international football.
Her message to the men’s team:
«We stand behind you!
Hopp Schwiiz <3»
With this dedication, she became part of Switzerland’s largest fan message, reflecting a shared commitment to supporting Swiss football.
Where her career started:
She started playing football at the age of five at FC Wädenswil. Her development soon led her to the youth ranks of FC Zurich, where she spent many years playing in boys’ teams, sharpening her vision of the game and technical skills.
Former Swiss national football player and coach
Former Swiss national football player and coach
Between 1979 and 1994, he earned around 80 caps for the national team and took part in the 1994 tournament in the US. A defender with a keen eye for goal, he shaped the national team’s defensive line over many years and was one of the key players of a successful generation.
His message to the men’s team:
«Wishing you lots of luck - and reaching the semi-finals!»
With this dedication, he became part of Switzerland’s largest fan message, expressing a strong sense of unity and connection within Swiss football.
Where his career started:
His football journey began at FC Amriswil.
Former Swiss national football player and coach
Former Swiss national football player and coach
In the 1983-84 season, he became the Swiss top scorer with 21 goals for FC Sion, making him the most prolific player in the National Liga A (now the Super League). This distinction highlights his significance as one of the outstanding attacking players of his generation.
His message to the men’s team:
«I wish the Nati lots of luck and many goals.
See you in the final!»
With this dedication on the giant jersey, he became part of Switzerland’s largest fan message in April.
Where his career started:
The foundations of his career were laid at FC Raron in Valais.
Open an account and win a CHF 500 shopping bonus*
Open an account and win a CHF 500 shopping bonus*
Open your account now in the app and – with a bit of luck – you could win a KeyClub voucher worth CHF 500.
A long-standing partnership
UBS has been a long-standing main partner of the Swiss Football Association (SFA), supporting all youth and senior national teams in men’s and women’s football, the beach soccer national team, the eFootball national team and the promotion of young talent in Switzerland.
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32
years
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8
World Cup appearances (A-teams)
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9
European Championship (A-teams)
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150
annual children's football tournaments
Since the beginning of our partnership in 1993, a central goal has been to lay the foundation for long-term success by promoting youth development. Half of our financial commitment is specifically invested in youth programs to create the best possible conditions for future achievements.
Children’s and grassroots football are key components of our partnership, which also includes the official Swiss School Football Championship. In line with UBS’s commitment to supporting athletes of all genders equally, both the women’s and men’s teams of the Swiss Football Association receive equal bonuses.
Promoting young talent in football
Children’s and grassroots football are an integral part of our partnership with the Swiss Football Association, which includes the official Swiss School Football Championship and Football Festivals. Laying the foundation for future success by promoting young talent and creating the best possible conditions for long-term success has been a central element of the partnership since the beginning of the cooperation in 1993. This is reflected in the fact that half the financial commitment goes to the promotion of young talent.
