By way of a demonstration of its commitment to society, UBS created Visionaris – the UBS Award for Social Entrepreneurs to support work done by outstanding social entrepreneurs. To this end, in 2004, UBS AG teamed up with Ashoka, an international organization founded in 1980, aiming to collaborate in the professionalization of social entrepreneurs around the world.
For UBS, a social entrepreneur is an extraordinary person who has the vision, creativity and determination of a business entrepreneur, but uses these qualities to design systemic solutions for tackling complex social problems.
In 2018, more than 180 projects were registered in the tenth edition of the award, the highest participation level of candidates in the history of the Award in Brazil.
The finalists were: Instituto Horas da Vida, Turma do Jiló, Gastromotiva and Solar Ear.