In 2025, luxury real estate prices across the 31 top Swiss locations analyzed rose by more than 3 percent on average. This represents a slowdown compared with the previous year and was also slightly weaker than price growth in the broader owner-occupied housing market. The luxury real estate market in the mountain regions stands out: With a 6 percent increase, price growth was even stronger than in the previous year. This development was driven primarily by affluent buyers from abroad.
Exclusive locations and prime sites shape price levels in the luxury real estate market
Exclusive locations and prime sites shape price levels in the luxury real estate market
Three of the most expensive luxury real estate locations are mountain destinations. St. Moritz tops the ranking, with average prices of around 52,000 Swiss francs per square meter. In Gstaad and Verbier, buyers should expect average prices of about 45,000 Swiss francs per square meter. The highest prices outside the mountain regions are achieved in Cologny on Lake Geneva, at an average of 43,000 Swiss francs per square meter. Küsnacht, at an average of 37,000 Swiss francs per square meter, is the most expensive luxury real estate location on Lake Zurich.
International comparison: Traditional locations return to focus
International comparison: Traditional locations return to focus
Supported by the strong Swiss franc, St. Moritz also leads the price ranking among international locations. Monaco and Aspen, probably the best-known ski destination in the United States, rank second and third. In these three destinations, average prices for luxury real estate are at least 60,000 US dollars per square meter. In the best micro-locations, six-figure prices per square meter are no longer uncommon.
Globally, the strongest price increases in the luxury segment in 2025 were recorded in the Middle East. Going forward, however, global demand for luxury properties is likely to increasingly refocus on classic luxury locations with high political stability. Switzerland therefore remains a magnet for international buyers in the luxury segment.
