New advertising campaign for a strong apprenticeship Because Switzerland doesn't only need bankers

SwissSkills 2018 in Bern, presenting partner UBS is launching a new, humorous advertising campaign. With a light, self-mocking undertone, it celebrates the diversity and quality of the dual system of vocational education and training.

Imagine your bank advisor ringing your doorbell. He’s laden with tools to check the electric installations in your house. Would you trust him and just let him do the job? Probably not. After all, there are well-trained specialists for this kind of work.

In the new advertising campaign about how you can get involved in the SwissSkills initiative, UBS puts the spotlight on the high value of vocational training. The key message “Because Switzerland doesn’t only need bankers” underlines how important it is to have a range of apprenticeships – for Switzerland and for the sustainable success of our business location. By investing in a long-term partnership with SwissSkills, UBS wants to improve and solidify the awareness and image of apprenticeships.

The campaign celebrates the SwissSkills 2018 premiere. From 12 to 16 September at the BERNEXPO exhibition site in Bern, you’ll be able to learn about 135 careers firsthand. UBS will be the presenting partner of the biggest career fair in the world.


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Free tickets to SwissSkills 2018

Be a part of the biggest career fair in the world from 12 to 16 September, 2018, in Bern. UBS is the presenting partner of this unique event, where you can learn about 135 careers firsthand. Order your free ticket now.