Over the past 40 years, Rich has excelled in providing professionals, business owners, and their families with highly personalized wealth management services. After beginning his career as a Financial Advisor in 1980, Rich joined UBS in 2008 after 28 years of service with Smith Barney.

Rich's in-depth experience working with business owners provides him with the unique perspective to advise on an individual as well as an institutional level. Rich has led the team's 401(k), 403(b), Defined Benefit, and Endowment consulting practice since joining UBS and has experience assisting clients with provider searches, fee benchmarking, employee education and communications, investment management and fiduciary education.

Rich graduated from Stanford University in 1980 with a B.A. in economics and Hinsdale Central High School (Illinois) where he was his class valedictorian.  He has successfully obtained the Chartered Retirement Plans Specialist (CRPS) designation and was designated a Senior Retirement Plan Consultant with UBS in 2013.

Rich enjoys music and tennis and has been active in USTA tennis tournaments and leagues since childhood. He is also a musician who plays keyboards, guitars and sings. He still performs with a rock bands at local festivals, events and wineries in the South Bay area.

Registered States:
AZ, CA, CO, DC, DE, FL, GA, HI, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, NC, NJ, NM, NV, NY, OH, OK, OR, PA, RI, TN, TX, UT, VA, VT, WA, WI, WY

Jim joined UBS in 2006 and soon thereafter earned the CFP® (CERTIFIED FINANCIAL PLANNER™) designation. As such, he directs the team's emphasis on comprehensive and personalized wealth planning, strategic financing and alternative investment solutions. Previously, he was the Chief of Staff for Economic Development at the U.S. Commerce Department. Before his position at the Commerce Department, Jim served in the Executive Office of the President in the White House and as an executive search consultant with Heidrick & Struggles, Inc.

Jim graduated from Stanford University with a Bachelor of Arts degree in American Studies and devotes time to a number of volunteer activities including support of the Friends of the Mandarin Scholars and as a coach for youth soccer and Little League baseball. He is also a member of the Stewardship Committee at First Presbyterian Church of San Mateo.

Jim and his wife, Liz, live in San Mateo, California with their four children.

Registered States:
AZ, CA, CO, DC, DE, FL, GA, HI, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, NC, NJ, NM, NV, NY, OH, OK, OR, PA, RI, TN, TX, UT, VA, VT, WA, WI, WY

John is the head of our team’s investment management and oversees the design of our strategic portfolios, risk management, and quantitative analysis to meet the specific needs of our clients. Prior to joining UBS in 2006, John was a Financial Advisor at Morgan Stanley serving in a similar role and brings a diverse background of experience.

John graduated from the University of California, Los Angeles with a Bachelor of Science degree in Aerospace Engineering and obtained a Master of Education degree from Portland State University. Prior to wealth management, he began his career teaching mathematics, while also designing standardized test questions for the Oregon Department of Education and working summer fellowships at McDonnell Douglas, Lockheed Martin, and Hewlett-Packard. His unique combination of high-level analytics and everyday educational skills have made John a valuable resource for clients.

John is a supporter and volunteer for the UCSF Pediatric Brain Center, Epilepsy Foundation, Leukemia & Lymphoma Society, and Second Harvest Food Bank.

John and his wife, Susan, live in San Mateo, California with their four sons and enjoy surfing, swimming, and hiking together.

Registered States:
AZ, CA, CO, DC, DE, FL, GA, HI, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, NC, NJ, NM, NV, NY, OH, OK, OR, PA, RI, TN, TX, UT, VA, VT, WA, WI, WY

Joe has dedicated his career to working with our team's corporate clients. Over the past 10 years he has focused on advising CFOs and HR professionals on the management of their company's 401(k) plans. He helps clients implement protective processes, engage their employees, and streamline plan operations. He takes a comprehensive approach focusing on all aspects of the plan including plan design, service providers, investments, fiduciary governance, and employee education.

Joe specifically focuses on providing the extra care and forward thinking required by high growth Silicon Valley based companies. In the spirit of serving our clients holistically, he facilitates Executive Financial Planning programs for our clients and acts as a liaison to other UBS resources that may benefit our clients as they grow. 

Before the formation of the Peninsula Financial Group, Joe held a dual role as a financial advisor and a manager spending 5 years on the UBS Silicon Valley market management team. In the last two he managed the UBS San Mateo office and was recognized as a top 10% performer in his peer group. Joe is now responsible for the business operations of the Peninsula Financial Group.

Joe graduated from Santa Clara University in 2010 with a bachelor's degree in Finance and played on the Division I tennis team. Outside of the office, he tries to get out to play tennis, golf, squash and ski as much as he can. Joe lives in San Francisco with his wife, Rachel, and new puppy, Leo.

Registered States:
AZ, CA, CO, DC, DE, FL, GA, HI, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, NC, NJ, NM, NV, NY, OH, OK, OR, PA, RI, TN, TX, UT, VA, VT, WA, WI, WY

Edward "Teddy" van der Velden works with our team's corporate clients to provide hands-on retirement plan advisory services to maximize the benefits of employer retirement saving programs. Teddy joined us in 2016 and has quickly made himself a key member of our retirement plan consulting team.

He provides expertise in plan design alternatives, operational best practices, investment management, regulatory compliance, and fiduciary processes. He is in constant contact with plan providers and relationship managers to interface on our clients' behalf and often works 1-on-1 with employees to ensure they receive the education, resources and service necessary to be successful.

Teddy serves on the Advisory Committee for the Society for Human Resource Management (SHRM) and has obtained the Chartered Retirement Plans Specialist (CRPS®) designation. He is now currently enrolled in the Certified Financial Planning Professional Education Program to obtain his CFP® designation.

Teddy graduated from Santa Clara University with a bachelor's degree in Finance and a minor in Management Information Systems. While at SCU he also served as a Financial Investments tutor, on the Executive Board of the Leavey School of Business peer advisor program, and an intern on our team. Outside the office, Teddy loves to golf, exercise, and play in the Olympic Club men's basketball league.

Registered States:
AZ, CA, CO, DC, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MT, NC, NJ, NM, NV, NY, OH, OR, PA, RI, TN, TX, UT, VA, VT, WA, WI