Staying on in your business

Lara Morgan founder of Pacific Direct, on how she found it hard to leave the business after exit.

Lara Morgan, founder, Pacific Direct

Lara set up Pacific Direct in 1991, aged just 23. She built a global business manufacturing and supplying miniature toiletries and other necessities to the hospitality and tourism trade. London’s Dorchester Hotel provided the young entrepreneur with her first order for travel-sized sewing kits. The company has established a niche by putting licensed luxury brands like Elemis, Penhaligon’s and The White Company in hotel rooms worldwide. Lara exited Pacific Direct after 17 years at the helm, selling her 99% stake in the business for £20m. Lara is also a Board Director for E2Exchange: Entrepreneur to Entrepreneur Exchange.

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