Companies offer equity awards to attract, reward and retain top talent, but plan participants don't always recognise the value of what they hold.
Research conducted by UBS* revealed that if participants follow three steps they will appreciate their awards twice as much
- Step 1: Incorporate equity awards into the broader financial picture
- Step 2: Seek advice on company share holdings
- Step 3: Diversify company share holdings
Some companies may not realise that the financial crisis, increased complexities around retirement planning and uncertain financial markets may have made employees more sceptical or confused about their financial futures.