Meet the artist

Born in Zurich in 1946, Schmid is one of Switzerland’s great visual storytellers, widely credited with the reinvention of the ‘Marlboro Man’ campaign from the mid-1990s. Since the 1970s, he has re-examined and revealed the cultures and heritage of global communities across Africa, Belize, Bolivia, China, India, Indonesia, Singapore, and Tibet.

From 1977 to 1984, Schmid spent the best part of a decade on tour with over 250 rock bands including Queen, Blondie and AC/DC. His work was the subject of a major retrospective at the Kunstmuseum Bern last year, and has been exhibited at both the Brooklyn Museum and the Rubin Museum of Art in New York. It has also been collected by the Museum Folkwang in Essen, and the Swiss Foundation for Photography.

Hannes Schmid himself is a tireless traveller and explorer. He spent a substantial amount of time in Asia Pacific and is dedicated to charity work in Cambodia. With his Chinese wife and two children, he is closely connected to the Chinese cultural scene.

Artist: Hannes Schmid (Born 1946, Zurich, Switzerland)
Title: Jacques Villeneuve, Villa Cardin, Palais Bulle (Formula 1)
Year: 2002
Medium: Photography, Inkjet Print
Size: 150cm x 216cm