Every day, invasive water hyacinth growth aggressively causes problems to over 50 countries globally including flooding, blocked water transportation, inhibited fishing activities, etc.
Every day, 2.6 billion people globally still chop trees for fuel and we are now turning this plant into smokeless eco-char so people don't have to cut down trees for cooking fuel anymore.
Every day, the gap between the poor and the rich keeps increasing. Simply lack of compassion.
Step 1: We eliminate the problematic plants from water, and convert them into smokeless cooking briquettes. Then, we sell to rural people who need it everyday at an affordable price. With that, we created jobs for rural community for cleaning up water hyacinth, and we reduce pressure on the trees for fuels. We packaged all these as a story.
Step 2: We package eco-char as premium with the story, and sell to urban people as clean barbecue fuel. Now, they are able to realize that doing good can be as simple as having a barbecue with friends & families.
This is how we create a value cycle out of a problematic plant and push it as alternative cleaner cooking energy, bringing closer the rural and urban community, and preserve the green trees.