The problem is the power imbalance in the chocolate industry!
Just three companies control 75% of the more than USD 100 billion global chocolate business, while the 6 million small cocoa farmers that produce 95% of world cocoa earn less than USD 2 per day.
The resulting market price of cocoa is a farce, because it is not fairly negotiated. Cocoa supply chains are usually intransparent, intermediaries are eating the margins and existing industry approaches (e.g. certifications) do not have a real impact.
Our business strategy addresses both the socio-environmental as well as the standardized production problem of the chocolate industry.
1. Chocolate directly from the cocoa farmer
- Cocoa farmers own the brand
- No middle-men – direct sales through our own e-shop
- Products are traceable right back to to one farmer and one community
2. Chocolate with a real taste
- Processed by the top Swiss chocolate maker using cocoa beans from the Alto Huayabamba micro-region in Peru
- Products are made using a separate process for each cocoa variety
- Cocoa production, harvesting, fermentation and drying by highly experienced farmers – key for cocoa and chocolate quality
- three ingredients only: cocoa, cocoa butter and raw sugar