The problem is the power imbalance in the chocolate industry!
Just three companies control 75% of the more than USD 100 billion global chocolate business, while the 6 million small cocoa farmers that produce 95% of world cocoa earn less than USD 2 per day.
The resulting market price of cocoa is a farce, because it is not fairly negotiated. Cocoa supply chains are usually intransparent, intermediaries are eating the margins and existing industry approaches (e.g. certifications) do not have a real impact.