You can sometimes see the amazement when visitors enter the newly refurbished UBS headquarters at Bahnhofstrasse 45 for the first time. Usually it's at the moment when their wondering gaze suddenly falls on the very heart of this reawakened building: the so-called UBS Forum, constituting the new central core of the refurbished UBS headquarters.
On the ground floor, guests and visitors, employees and their friends will be able to attend exhibitions, listen to lectures and raise a glass at a drinks party – right inside the bank's headquarters. In that sense, the central UBS Forum at the headquarters also expresses the new openness – everyone is welcome here.
No less impressive are the four room volumes reaching above the UBS Forum which are embedded between the building's two atriums and accomodate meeting and conference rooms.