This winter UBS is going to open the first door of the Advent calendar – symbolically speaking – on 3 December. The door we’re referring to has been closed for three years, hidden behind a white curtain: the main entrance to the bank’s 101-year-old building on the famous Bahnhofstrasse in Zurich.
And as if the opening of our completely refurbished headquarters weren’t reason enough to celebrate, it also coincides with the start of Advent – so we’re marking both occasions with a surprise: until 14 December, the UBS Forum at the heart of the building will be transformed into a glittering and picturesque Christmas market, giving passersby every excuse to drop in and admire the renovated hall.
The Christmas tree in the counter hall and the festively decorated stalls offering all kinds of gift ideas and mouth-watering treats are bound to give you that yuletide feeling. Choba Choba, the first chocolate company in Switzerland in which the cocoa farmers have a direct stake, will tempt you with its delicious chocolate – made from sustainably grown ingredients. Or how about organic honey, tea and spices from Swiss Nature Parks? If you’re looking for traditional gifts, you’ll find handicrafts and Christmas cards at the stands of the local foundations Stiftung Züriwerk and Stiftung Schürmatt, while stylish scarves, bags and jewelry from the entrepreneurship program for migrants, Capacity Zurich, show just how beautiful social inclusion can be.
Would you like to find out more about the UBS headquarters? Your questions about the refurbishment will be answered in the UBS Forum’s first exhibition, which will provide a comprehensive insight into the building’s history and importance, as well as the construction process. And mark the beginning of the new year on your calendar, because, after the Christmas market closes, the UBS Forum exhibition space will be expanded with even more displays and fascinating details. You’ll even see again the “White Cube” that shrouded the building during construction.
As time goes by, a series of exhibitions will establish the UBS Forum as an inviting and inspiring place for anyone who is keen to learn. But today, it’s above all a place to enjoy. Come in and fill up on Christmas spirit.