Many things have been written about millennials – from their love of selfies and avocado toast to their tech-fueled habits and lifestyle.
While doing our study we thought – wouldn't it be interesting to know how much the typical millennial shopping basket costs around the world? So we put together a few things that generation Y might use (with a few cheeky additions) as “millennial must-haves” in 2018: an iPhone, a laptop, a pair of jeans, a pair of sneakers, a Netflix subscription, a cup of coffee, a Big Mac as a late night craving and, of course, avocados.
Here's what we found.
Surprisingly, one of the world's most expensive cities, Hong Kong, is at the bottom of our list when it comes to millennial goods. The price of an iPhone here is USD 1,097, only 9 dollars more expensive than in New York (which offers the lowest iPhone price on our list). When you factor in the relatively low prices for jeans and sneakers and the very affordable price tag for a Notebook computer, Hong Kong turns out to be the millennial place to be.
If you read our “What living abroad will cost you in these 13 cities” story, you know that Buenos Aires is an affordable place for expats. When it comes to the millennial must-haves, however, the Argentinian capital is actually the most expensive city on our list. The iPhone X is the culprit: it costs a whopping USD 2,244 here – almost twice what it costs elsewhere.* The notebook computer isn't cheap either, but at least avocados are a bargain.
Another notable surprise is Zurich. The iPhone here has the third-cheapest price tag on our list, dropping the expensive Swiss city to fifth place overall. But millennials here will have pretty empty pockets after paying the highest prices for their jeans, Netflix and coffee. And at USD 6.33 a pop, a Big Mac in Zurich approaches the cost of a whole meal in other cities. Explore the rest of the rankings below.
*We also looked at the Samsung Galaxy S9+, which at USD 1,398 goes for almost a thousand dollars less than the iPhone. But it's still more expensive than a smartphone in six other cities on our list.