There are now more people affected by crises than at any time since World War II - and children are the most vulnerable and neglected; their specific needs are not properly understood or met.
The speed of any response is crucial – but so are the first thousand days of a child's life when 80% of brain development occurs and the foundations for the future are laid.
Long-term support is also needed. We make sure that both our immediate and long-term response delivers measureable benefits to children, families and communities.
The hallmarks of the UBS Optimus Foundations:
Focused: We know children need more and different support.
Swift: We aim to have UBS and donor emergency funds working in the field within 72 hours.
Effective: We work with our trusted partners –Médecins Sans Frontières, Action contre la Faim, Save the Children, and the International Rescue Committee– and local partners that understand community needs.
Transparent: We know where the money goes and how cost effective it is through our partner framework agreements
Sustainable: A swift response to a crisis saves lives and reduces damage, but we know the stamina to stay the course is also important.